Thursday, January 15, 2026

Get up to 70% Off Home, Kitchen, Decor, and More

It’s officially November, which means you might be gearing up for the holidays. But it also means that we, on the Business Insider Reviews team, are gearing up for Black Friday, which brings the best discounts of the year. Lucky for you, you don’t have to wait until after Thanksgiving to see what deals are in store. In fact, Wayfair’s huge early Black Friday sale can help you get a head start on holiday decorating.

During the early Black Friday event, you can save up to 70% on furniture, kitchen essentials, and home decor at Wayfair. The retailer is also offering 24-hour flash deals that change daily while the sale is live. Whether you’ve been waiting for the right time to upgrade your bed frame, need some new kitchen supplies for Thanksgiving prep, or are ready to deck the halls with a new Christmas tree, you can find it all on sale here.

With thousands of items on sale, we’re here to save you some valuable shopping time. Ahead, shop the standout deals from Wayfair’s early Black Friday sale. Plus, check out the rest of our Black Friday coverage, where you can stay up to date on all the best sales ahead of the 28th.

My top 5 Wayfair early Black Friday deals

Balsam Lane 12-Piece Dinnerware Set

Lenox Balsam Lane 12-Piece Dinnerware Set

Lenox porcelain dishware oozes elegance, and this set is perfectly festive for the holidays.The set includes service for four and is dishwasher and microwave-safe.

More highlights from Wayfair’s early Black Friday sale


Wayfair navy console table with gold handles styled under a staircase, featuring books, a lamp, plants, and decorative storage boxes.

Wayfair




Stainless steel air fryer oven from Wayfair on a kitchen counter roasting Brussels sprouts, with BBQ ribs, sauce, and fried foods displayed beside it.

Wayfair




Spode holiday dinnerware set from Wayfair featuring plates and mugs decorated with Christmas tree designs, arranged on a green table with festive accents like candy canes and snowflakes.

Wayfair



FAQ

Are Wayfair’s early Black Friday deals good?

Wayfair’s early Black Friday deals are great, but it’s worth noting that they aren’t the retailer’s best deals of the year. Wayfair’s annual Way Day sale, which took place in October, consistently offers the lowest prices of the year, with up to 80% off.

That being said, while Way Day offers slightly better markdowns, the difference between them and the current Black Friday deals comes down to just a few dollars in most cases. Additionally, the current Black Friday sale features a wider variety of deals on holiday and seasonal decor that you wouldn’t have found during Way Day, so you shouldn’t be discouraged from stocking up.


Follow us on Instagram and WhatsApp for more of the latest deals, buying guides, and reviews.

You can purchase logo and accolade licensing to this story here.

Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at reviews@businessinsider.com.



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