Sunday, November 2, 2025

Grant Cardone blasts ‘American dream’ of homeownership. Here’s what he likes instead

Grant Cardone seen on stage speaking into a microphone, holding out his other hand with palm facing the ground.
Ivan Apfel / Getty Images

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A survey by LendingTree shows 94% of Americans consider homeownership part of the American dream. But real estate tycoon Grant Cardone thinks otherwise.

“No matter how much you guys complain about rent, it is still half of what it costs to live in that piece of s— house that you call the American dream,” Cardone says in a post on his YouTube channel. “A house is a terrible investment.”

The data supports his claim: Bankrate analysis reveals buying a home is 37% more expensive than renting, with renting being the cheaper option in all major U.S. metros.

Cardone’s argument? Skip homeownership, save the difference, and invest in assets with better returns.

While Cardone criticizes owning a home for personal use, he’s a staunch advocate for owning rental properties. “A rental property will always make more money than a house will,” he says. That’s because rental properties generate cash flow, offer tax advantages, and appreciate over time — making them a triple threat for investors. In the third quarter of 2024, the average gross rental yield across the U.S. is 6.1%, according to GlobalPropertyGuide.

Mogul is a real estate investment platform offering fractional ownership in blue-chip rental properties, which gives investors monthly rental income, real-time appreciation and tax benefits — without the need for a hefty down payment or 3 A.M. tenant calls.

Founded by former Goldman Sachs real estate investors, the team hand-picks the top 1% of single-family rental homes nationwide for you. Simply put, you can invest in institutional quality offerings for a fraction of the usual cost.

Each property undergoes a vetting process, requiring a minimum 12% return even in downside scenarios. Across the board, the platform features an average annual IRR of 18.8%. Their cash-on-cash yields, meanwhile, average between 10 to 12% annually. Offerings often sell out in under three hours, with investments typically ranging between $15,000 and $40,000 per property.

Every investment is secured by real assets, not dependent on the platform’s viability. Each property is held in a standalone Propco LLC, so investors own the property — not the platform. Blockchain-based fractionalization adds a layer of safety, ensuring a permanent, verifiable record of each stake.

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