Gwen Stefani’s GXVE Beauty Closes

After ending direct-to-consumer sales on its website in 2024, singer Gwen Stefani’s beauty line GXVE Beauty has closed its last sales channel and shut down, according to people familiar with the brand.

Launched in 2022 as a makeup line that included Stefani’s signature red lipstick, the brand’s products are no longer listed for sale at Sephora; its Instagram and TikTok accounts are not publicly available. A representative from Sephora confirmed the beauty retailer stopped selling the brand at the start of 2026.

The label had been developed with the support of founders of marketing firm Blended Strategy Group, Allison Statter and Sherry Jhawar. It received funding from VC firm New Theory Ventures, known for its investment in Selena Gomez’s Rare Beauty.

Among celebrity beauty brands, GXVE is the latest of several to shutter in the past year. It follows the shutdown of Drew Barrymore’s Flower Beauty in September 2025 and the liquidation of Kate Moss’ Cosmoss in July.

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