‘He Hasn’t Done A Thing Really In Years’

On Tuesday, Apple Inc. (NASDAQ:AAPL) CEO Tim Cook faced renewed criticism over the company’s artificial intelligence strategy.

Ross Gerber, co-founder of investment firm Gerber Kawasaki, took to X and criticized Apple’s leadership. He argued that the tech giant has fallen behind in AI race.

“It’s time for Tim Apple to resign. He hasn’t done a thing really in years,” Gerber wrote, adding that Apple “completely missed the AI boat” and now “needs Google to survive.”

“No excuses. Tim Cook needs to go,” he wrote.

Ya. Been thinking a lot about this. It’s time for Tim Apple to resign. He hasn’t done a thing really in years. Apple completely missed the AI boat and now needs Google to survive. No excuses. Tim Cook needs to go. $AAPL

Don’t Miss:

The comments echo growing frustration among some investors who believe Apple has lagged rivals in generative AI innovation as competitors like Microsoft Corp (NASDAQ:MSFT), Alphabet Inc.’s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google and Meta Platforms, Inc. (NASDAQ:META) move aggressively.

Apple did not immediately respond to Benzinga’s request for comments.

Apple earlier this month announced a multiyear partnership with Google to power upcoming AI features, including future versions of Siri.

Under the deal, Apple will rely on Google’s Gemini models and cloud infrastructure to support its Apple Foundation Models.

At the time, Gene Munster, managing partner at Deepwater Asset Management, viewed the move positively. “Nice job, Tim Cook.”

Munster also said Apple’s shift away from OpenAI’s ChatGPT toward Google Gemini signals a more serious effort to fix Apple Intelligence.

See Also: Blue-chip art has historically outpaced the S&P 500 since 1995, and fractional investing is now opening this institutional asset class to everyday investors.

Cook, who has led Apple since August 2011, is now 65, fueling speculation about his eventual departure.

A 2025 report suggested Cook could step down as early as 2026, while Bloomberg’s Mark Gurman has said Cook is likely to stay through at least mid-2026.