Wednesday, January 14, 2026

How Barbie Dolls Have Changed Through History: Photos

  • The first Barbie doll hit shelves in 1959, making the iconic toy 67 years old in 2026.
  • Barbies have offered broader representations of race, body type, and careers over the years.
  • The “Barbie” movie, directed by Greta Gerwig, sparked the “Barbiecore” trend in 2023.

Barbies have offered broader representations of race, body type, and careers since the first doll debuted 66 years ago in 1959.

Greta Gerwig’s 2023 Oscar-winning “Barbie” movie also sparked a renaissance of the doll-inspired Barbiecore aesthetic, which included vibrant shades of pink, chunky heels, and kitschy accessories.

Barbie dolls have exhibited strong staying power amid shifting toy trends, with net sales of $5.3 billion in 2024, according to Mattel.

Here’s a look at how Barbie dolls have evolved through the years.

1959


Barbie in 1959.

Barbie in 1959.

Barbie Media

Barbie made her debut with a striped swimsuit, blonde ponytail, and red lipstick. Upon her release at the 1959 American Toy Fair in New York City, Barbie was an immediate hit.

“Barbie” star Margot Robbie channeled the look with a black-and-white striped, strapless dress at a press event for the film in 2023.

1960


Barbie Fashion Designer in 1960.

Barbie in 1960.

Mattel, Inc.

Barbie got a job! Fashion designer Barbie sported a matching jacket and skirt set with a blouse and sketchbook in 1960.

1961


Barbie and Ken in 1961.

Barbie and Ken in 1961.

Barbie Media

Barbie and Ken hit the beach (or pool) together. Ken was introduced as Barbie’s fictional counterpart in 1961.

1962


Red Flare Barbie in 1962.

Red Flare Barbie in 1962.

Barbie Media

This “Red Flare” Barbie from 1962 features a voluminous red coat and matching hat, said to be inspired by ’60s style icon Jackie Kennedy.

1963


Midge in 1963.

Midge in 1963.

Barbie Media

“Midge” was introduced in 1963 as Barbie’s best friend. She had freckles, a button nose, and dark curled hair.

1964


Barbie in 1964.

Barbie in 1964.

Amazon

In 1964, Barbie’s “swirl ponytail” hairstyle replaced what until then had been her trademark bangs.

1965


Barbie in 1965.

Barbie in 1965.

Barbie Media

Barbie’s bangs returned in 1965, along with a striped jumpsuit.

1966


Barbie Color Magic in 1966.

Barbie in 1966.

Barbie Media

“Color Magic Barbie” featured yellow hair and an equally vibrant outfit.

1967


Barbie TwistNTurn in 1967.

Barbie in 1967.

Barbie Media

“TwistNTurn Barbie” in 1967 featured bendable knees and a twistable waist.

1968


Talking Barbie in 1968.

Barbie in 1968.

Barbie Media

In 1968, “Talking Barbie” said things like “Let’s go shopping!”

1969


A 1969 Christie Barbie doll.

Barbie in 1969.

Barbie Media

“Christie” was the first African American doll, and was marketed as Barbie’s friend. She debuted in 1968, but is pictured here in 1969.

1970


A Cher Barbie in 1970.

Barbie in 1970.

Mattel

The Cher Barbie doll was peak ’70s, wearing a miniature version of the outfit the singer herself wore in the music video for “Half Breed.”

1971


Malibu Barbie in 1971.

Barbie in 1971.

Barbie Media

“Malibu Barbie” epitomized the laid-back, West Coast vibe in 1971.

1972


Busy Barbie in 1972.

Barbie in 1972.

Fairfax Media Archives/Fairfax Media via Getty Images

The “Busy Barbie” featured hands that could hold items and flexible joints.

1973


A 1973 Malibu Christie Barbie doll.

Barbie in 1973.

Barbie Media

“Malibu Christie” joined Barbie in California in 1973.

1974


Barbie's Town House in 1974.

Barbie’s Town House in 1974.

Barbie Media

Barbie’s Town House in 1974 featured three stories and retro decor.

1975


Barbie the Olympic skier in 1975.

Barbie in 1975.

Barbie Media

Barbie the Olympic skier was released in 1975, ahead of the 1976 Winter Olympics in Austria.

1976


A 1976 Ballerina Barbie.

Barbie in 1976.

Mattel, Inc.

Barbie stole the show as a ballerina in 1976.

1977


1977 Superstar Barbie.

Barbie in 1977.

Barbie Media

“Superstar” Barbie wore a glitzy pink gown with a sparkly boa.

1978


Barbie and Ken in 1978.

Barbie and Ken in 1978.

Barbie Media

“Superstar” Barbie teamed up with a fabulously ’70s Ken in 1978.

1979


Barbie and Ken in 1979.

Barbie and Ken in 1979.

Barbie Media

Barbie and Ken matched in monogrammed swimsuits in 1979.

1980


A 1980 Hispanic Barbie.

Barbie in 1980.

Barbie Media

Teresa, the first Hispanic doll in the line, added more representation to Barbie doll collections.

1981


A 1981 Roller Skater Barbie.

Barbie in 1981.

Barbie Media

Barbie took up roller skating in 1981, complete with ’80s leg warmers.

1982


Barbie circa 1982.

Barbie circa 1982.

Universal History Archive/Universal Images Group via Getty Images

Barbie’s go-to aerobics outfit consisted of spandex and leg warmers.

1983


A 1983 Barbie Townhouse.

Barbie’s house in 1983.

Barbie Media

Barbie’s townhouse in 1983 had a whole new look and included a dining room, eat-in kitchen, living room, and bedroom.

1984


Barbie and Ken in 1984.

Barbie and Ken in 1984.

Barbie Media

Barbie wore a sparkly dress resembling flower petals in 1984, with a dark-haired Ken by her side.

1985


Day To Night Barbie in 1985.

Barbie in 1985.

Barbie Media

“Day To Night Barbie” was ready for a day at work and a night on the town.

1986


A 1986 Astronaut Barbie.

Barbie in 1986.

Mattel, Inc.

Barbie landed on the moon as an astronaut in 1986.

1987


Hot Rockin' Fun Barbie in 1987.

Barbie circa 1987.

Mirrorpix/Getty Images

“Hot Rockin’ Fun” Barbie wore a pink sparkly outfit with blue eye shadow in 1987.

1988


1988 Fashion Barbie.

Barbie in 1988.

Barbie Media

In 1988, “Fashion Barbie” embodied ’80s styles from head to toe.

1989


Barbie in 1989.

Barbie in 1989.

Micheline Pelletier/Sygma via Getty Images

Spanish fashion designer Paco Rabanne created a special collection of Barbie outfits for the doll’s 30th anniversary in 1989.

1990


Barbie's Dreamhouse in 1990.

Barbie’s Dreamhouse in 1990.

Barbie Media

Barbie’s Dreamhouse in 1990 was pink. Very, very pink.

1991


A 1991 Air Force Pilot Barbie.

Barbie in 1991.

Mattel, Inc.

Barbie the Air Force pilot landed on toy store shelves in 1991.

1992


1992 Totally Hair Barbie.

Barbie in 1992.

Barbie Media

“Totally Hair Barbie” came with hair down to her ankles in 1992.

1993


1993 Native American Barbie.

Barbie in 1993.

Barbie Media

“Native American Barbie” debuted in 1993.

1994


Kenyan Barbie in 1994.

Barbie in 1994.

Barbie Media

Barbie’s “Dolls of the World” collection included “Kenyan Barbie” in 1994.

1995


Barbie Goes To Ascot in 1995.

Barbie in 1995.

Alisdair Macdonald/Mirrorpix via Getty Images

The Barbie Goes to Ascot line of dolls included bespoke millinery.

1996


The Happy Holidays Christmas Barbie in 1996.

Barbie in 1996.

CHARLES BJORGEN/Star Tribune via Getty Images)

The 1996 Happy Holidays Christmas Barbie wore a burgundy velvet gown.

1997


Barbie at a computer in 1997.

Barbie in 1997.

Science & Society Picture Library/SSPL via Getty Images

Barbie learned to use the computer in 1997.

1998


Barbie's Deluxe Dream House in 1998.

Barbie’s Deluxe Dream House in 1998.

Barbie Media

Barbie’s Deluxe Dream House, introduced in 1998, featured floral wallpaper with pink and green accents.

1999


1999 Generation Girl Barbie.

Barbie in 1999.

Barbie Media

In 1999, “Generation Girl” Barbie wore a blue dress and denim jacket paired with red heels.

2000


2000 Jewel Girl Barbie.

Barbie in 2000.

Barbie Media

“Jewel Girl” Barbie sported a crop top and pink skirt with a grey jacket.

2001


2001 Olympic Swimmer Barbie.

Barbie in 2001.

Barbie Media

Following the 2000 Summer Olympics in Sydney, Barbie released Olympic swimmers with gold medals in 2001.

2002


A 2002 Art Teacher Barbie.

Barbie in 2002.

Barbie Media

Barbie worked as an art teacher in 2002.

2003


Barbie in 2003.

Barbie in 2003.

Lawrence Lucier/Getty Images

Swan Lake Barbie debuted at the 2003 Toy Fair in New York City.

2004


2004 Presidential Candidate Barbie.

Barbie in 2004.

Mattel, Inc.

The “Presidential Candidate” Barbie debuted in 2004, an election year.

2005


Destiny's Child Barbies in 2005.

Barbie in 2005.

Barbie Media

Destiny’s Child Barbies were all the rage in 2005.

2006


Ballerina Barbie in 2006.

Barbie in 2006.

Barbie Media

Barbie wore ballet shoes and a pink tutu as a ballerina in 2006.

2007


Hello Kitty Barbie in 2007.

Barbie in 2007.

YOSHIKAZU TSUNO/AFP via Getty Images

A “Hello Kitty” Barbie was decked out in themed accessories in 2007.

2008


2008 TV Chef Barbie.

Barbie in 2008.

Barbie Media

Barbie hosted her own cooking show in 2008.

2009


Equestrian Barbie in 2009.

Barbie in 2009.

Mattel, Inc.

Barbie sported a helmet and riding boots as an equestrian in 2009.

2010


2010 Computer Engineer Barbie.

Barbie in 2010.

Mattel, Inc.

Barbie learned to code and became a computer engineer in 2010.

2011


Architect Barbie in 2011.

Barbie in 2011.

Barbie Media

After occupying many different dream houses, Barbie the architect designed them herself in 2011.

2012


Prince William and Kate Middleton as Barbies in 2012.

Barbie in 2012.

Barbie Media

Barbie released commemorative Prince William and Kate Middleton dolls in 2012, the year after their royal wedding.

2013


A Raquelle Barbie in 2013.

Barbie in 2013.

Barbie Media

“Raquelle” played Barbie’s nemesis in the animated web series “Life in the Dreamhouse” in 2013.

2014


Barbie in 2014.

Barbie in 2014.

Barbie Media

In 2014, “Barbie Entrepreneur” had big plans — and a miniature smartphone.

2015


Made to Move Barbie in 2015.

Barbie in 2015.

Amazon

“Made To Move” Barbie had flexible joints.

2016


2016 Curvy Barbie.

Barbie in 2016.

Mattel

Barbie introduced “Curvy” body types in 2016.

2017


Ibtihaj Muhammad holds a Barbie in 2017.

Barbie in 2017.

Craig Barritt/Getty Images for Glamour

Barbie’s first doll with a hijab was modeled after US Olympic fencer Ibtihaj Muhammad.

2018


Barbies modeled after "A Wrinkle In Time" characters.

Barbie in 2018.

Mattel, Inc.

Barbies of Mindy Kaling, Oprah Winfrey, and Reese Witherspoon were based on the characters they played in “A Wrinkle In Time.”

2019


A Barbie in a wheelchair.

Barbie in 2019.

Amazon

Barbie’s Fashionista collection included a Black woman in a wheelchair among six different body types, nine skin tones, six eye colors, 11 hair colors, and 10 hairstyles.

2020


barbie

Barbie’s 2020 Fashionista line.

Mattel

New dolls in the 2020 Fashionista line include a doll with vitiligo, another with a prosthetic limb, and one without hair.

2021


The five dolls Mattel has released to commemorate frontline workers.

The five dolls Mattel has released to commemorate frontline workers.

Reuters

In 2021, Mattel released a line of dolls commemorating frontline workers during the COVID-19 pandemic, including one modeled after Sarah Gilbert, a professor of vaccinology at the University of Oxford who co-created the AstraZeneca vaccine.

2022


Laverne Cox in real life wearing a red dress (left) and as a Barbie.

Laverne Cox as a Barbie.

Gregg DeGuire/WireImage/Getty Images ; Mattel, Inc

Actress and LGBTQ+ activist Laverne Cox, the first transgender actor to be nominated for a Primetime acting Emmy Award, became the face of a Tribute Collection Barbie in 2022.

2023


A Barbie doll with Down's syndrome wearing a floral dress.

Barbie in 2023.

Mattel, Inc.

Mattel worked with the National Down Syndrome Society to release the first Barbie with Down syndrome in 2023.

Mattel said the new Barbie’s face had a rounder shape, almond-shaped eyes, smaller ears, and a flat nasal bridge. The doll also wore pink orthotics.

2024


The 2024 Barbie Lunar New Year Doll.

Barbie in 2024.

Mattel, Inc.

Mattel released a limited-edition 2024 Lunar New Year doll wearing a traditional Chinese opera costume called a xifu.

2025


A Barbie with diabetes in 2025.

Barbie in 2025.

Mattel, Inc.

The first Barbie doll with type 1 diabetes came out in 2025. The doll wore a continuous glucose monitor and an insulin pump.

2026


A Barbie with autism in 2026.

Barbie in 2026.

Mattel, Inc.

Barbie introduced the first autistic doll in 2026 with a sensory-friendly outfit, a fidget spinner, headphones, and a tablet communication aid.

“The doll, designed with guidance from the Autistic Self Advocacy Network, helps to expand what inclusion looks like in the toy aisle and beyond because every child deserves to see themselves in Barbie,” Jamie Cygielman, Mattel’s global head of dolls, said in a statement.



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