KENT, UK / ACCESS Newswire / August 12, 2025 / In 2025, AI is rapidly changing how customers find businesses online, and SMEs who adapt now are set to dominate their markets. Level Up Leads, a leading SEO and AI optimisation agency in Kent, is helping small and medium-sized enterprises secure prime positions in Google’s AI Overviews and ChatGPT’s recommendations – unlocking new, high-quality lead generation opportunities.
Unlike traditional SEO, where ranking high on Google Search was the main goal, AI-driven search tools now play a major role in how customers make buying decisions. Platforms like Google AI and ChatGPT are not only delivering quick answers but are also recommending specific businesses to users based on trust signals, relevance, and authority.
This shift means businesses who fail to adapt could lose visibility – while those who embrace AI optimisation could become the first name potential customers see.
Why AI Recommendations Are a Game-Changer for SMEs
When a user searches for a service in 2025 – whether that’s “best accountant near me” or “top landscaping company in Kent” – Google AI or ChatGPT often summarises the answer and names specific businesses as trusted options.
These recommendations aren’t random; they’re driven by data, content quality, reviews, online authority, and location relevance. Level Up Leads specialises in positioning SMEs so they’re the ones being recommended. This involves:
Optimising content for AI platforms so it’s clear, relevant, and structured in a way AI understands.
Building authority signals through backlinks, press coverage, and citations that AI algorithms recognise as trustworthy.
Embedding local SEO strategies so that when AI looks for nearby businesses, clients are the first choice.
Adding technical SEO enhancements like schema markup to help AI platforms identify services and location quickly.
For SMEs, this means the difference between being invisible online or being featured in the exact spot where buying decisions are made.
How AI-Driven Lead Generation Works
Imagine a homeowner asking ChatGPT, “Who is the best plumber in Medway?” Instead of showing ten blue links, AI instantly lists one or two recommended companies – complete with contact details and a brief description. Being in that top spot means the customer is far more likely to choose your business over competitors.
Level Up Leads helps SMEs tap into this by:
Analysing AI search patterns for their industry and location.
Creating content and assets that directly answer high-intent search queries.
Building credibility signals such as 5-star Google reviews, consistent NAP (Name, Address, Phone) data, and mentions in reputable online publications.
Integrating AI-focused SEO alongside traditional Google optimisation, ensuring visibility in both search and AI Overviews.
