The beauty industry’s premiere agency for social media and social shopping now offers search strategies for the future of discovery
NEW YORK, Sept. 8, 2025 /PRNewswire/ — In an era defined by Chat GPT, TikTok, Reddit and next-gen search behavior, the way consumers discover beauty products is undergoing its biggest disruption since the dawn of Google — and brands better be prepared.
Today, Iced Media, the beauty industry’s powerhouse in content, creators and media, with clients like CoverGirl, Moroccanoil, Anastasia Beverly Hills and Topicals, announces the launch of its new Search & Discovery Practice designed to keep beauty and wellness brands visible, shoppable and winning where the next generation of shoppers begin their journey.
Leading the charge is Emily Rose Campbell, a search marketing superstar who has propelled brands like Dior, CeraVe and YSL Beauty to the top of the rankings. Her appointment signals a new era: one where beauty’s biggest names must master AI-driven discovery or risk irrelevance.
“We’re launching this practice because we believe the beauty industry is standing at the edge of the most profound shift in consumer discovery since the launch of Google,” says Leslie Ann Hall, Founder and CEO of Iced Media. “If your brand isn’t showing up where consumers are searching, you’re invisible and risk getting left behind,” adds Ashley Banks, Partner and Chief Client Officer at the agency.
Iced Media’s new practice fuses proven Google search strategies with proprietary and innovative tactics for AI and social search. The results? Faster conversions, higher relevance scores and dominance in the spaces where beauty buying decisions are now made.
“This new practice will give our clients a competitive edge in a world where discovery, for many consumers, no longer starts with Google,” says Campbell, the newly appointed Head of Performance at Iced Media. “That means testing early, moving fast and delivering the tech-enabled, data-informed strategies this industry deserves.”
For beauty brands, the stakes are simple: adapt now or risk becoming irrelevant.
Iced Media will officially launch its new Search practice on September 9, and is currently working with existing clients to incorporate this service into their 360 digital strategy mix. For brands interested in learning more, visit www.icedmedia.com/searchanddiscovery.
For any inquiries, please contact:
carson.ward@icedmedia.com
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SOURCE Iced Media
