PARIS — The new vision for Dior by Jonathan Anderson has been teased all week on social media, slowly revealing hints of the brand’s new chapter.
To decode Jonathan’s new Dior, today we have the most incisive and insightful take from BoF’s inimitable editor-at-large Tim Blanks. On Thursday, when I asked Tim about his preview with Jonathan earlier this week, he whispered three key words into my ear: “18th century grunge.”
My mind tried to conjure up what that might look like, but it wasn’t until the show at Les Invalides on Friday afternoon at 2:30pm that it all came into focus. Tim and I were seated across from a phalanx of designers — Stefano Pilati, Glenn Martens, Simon Porte Jacquemus, Donatella Versace, Silvia Venturini Fendi, Pierpaolo Piccioli, Chemena Kamali, Chitose Abe, Nicolas de Felice and Christian Louboutin — who came to support and, no doubt, to carefully scrutinise Jonathan’s debut. Where Jonathan goes, many others will surely follow.
“He’s been cast as LVMH’s saviour,” writes Tim in his review. “The first designer to be given full control of every aspect of the Dior business — women’s, men’s, haute couture — to pull it back from a brink that naysayers gleefully picture it perched on.”
So can Jonathan pull it off? Read Tim’s full review here: “Jonathan Anderson’s Grunge Aristocracy at Dior”
Plus, this week on The BoF Podcast, tune in to hear from Yasmin Sewell on her journey from fashion into beauty, with her superpower: using intuition to guide her choices in business — and life.
Have a great weekend,
Imran Amed, Founder and Editor in Chief
Below are my top picks from our analysis on fashion, luxury and beauty this week:
1. Jonathan Anderson’s Grunge Aristocracy at Dior. Colliding artistry with calculated artlessness, the designer’s debut offered up a great appetiser for a more complex meal to come, writes Tim Blanks.
2. What the Israel-Iran Conflict Could Mean for Fashion. While a ceasefire is in place, shipping, supply chains and consumer sentiment remain threatened as tensions in the Middle East persist.
3. Why Jewellery Feels Like a Better Deal Than a Handbag. Jewellery brands have raised prices less than fashion labels, and now benefit from a stronger sense of lasting value.
4. Exclusive: Skims’ Plan for Global Domination. Kim Kardashian’s shapewear brand is preparing to enter many new markets in the US and, increasingly, globally. CEO Jens Grede spoke with The Business of Fashion about his vision to create ‘the Apple store of apparel.’
5. Can Korean Fashion Be as Big as K-Beauty, or K-Pop? K-fashion made significant inroads in becoming a part of a global fashion conversation in 2025, with brands like Post Archive Faction and Gentle Monster grabbing attention. But scaling the category to become as big as other cultural exports remains challenging.
This Weekend on The BoF Podcast
As a fashion buyer and creative force at retail institutions like Browns and Liberty, Yasmin Sewell has long been tuned into aesthetics and the power of intuition. But it was during a moment of personal reset, that her intuition propelled her from fashion into an entirely new world: the business of beauty.
Founded in 2021, her fragrance brand Vyrao blends traditional perfumery with spiritual practices like Reiki, kinesiology, and neuroscience.
“When I was in fashion, what made me successful was tapping into my intuition and tapping into energy, which is everything I’ve created now. I was born quite psychic; I’ve always been able to connect with many things, and I used that ability to discover the designers at Browns,” Sewell shared. “That feeling is what I’ve lived by my whole life. It’s what’s led me to where I am now. And actually, what I believe I’ve done is bottled that into fragrance.”
At The Business of Beauty Global Forum 2025, I sat down with Yasmin to discuss why she built a business rooted in energy, how she learned to manufacture fragrance from scratch, and why intuition is an underrated superpower in business.
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