Insurify Starts App With ChatGPT to Allow Consumers to Shop for Insurance

Online insurance agent Insurify said it has launched a ChatGPT app to allow consumers to compare and shop for insurance.

Insurify said the app is the first insurance app in OpenAI’s directory.

“Shopping for car insurance has traditionally been time-consuming, confusing, and frustrating for many drivers,” said Snejina Zacharia, founder and CEO of Insurify, in a statement. “With our new ChatGPT app, we’re redefining the insurance shopping experience by making it feel as simple as having a conversation. Drivers can ask questions in plain language, explore personalized quotes, and review real customer feedback, all in one place.”

Within ChatGPT, users can access the Insurify app to see tailored rate estimates specific to their unique driver profile, including factors such as location, vehicle, age, credit, driving history, and coverage needs. It allows shoppers to compare options from top insurance companies in their area side by side, view key information about each insurer, and weigh trade-offs across price, customer service, coverage options, discounts, policy transparency, and overall value.

When consumers are ready to purchase, they can continue the shopping experience on Insurify—a digital insurance agent licensed in all 50 states and Washington, D.C.—to finalize coverage and buy the policy.

“People are increasingly turning to AI to help them make everyday decisions,” Zacharia added. “We see this as a natural next step in our mission to make insurance shopping easier, more transparent, and more personalized.”

Insurify said its AI-powered technology has served over 196 million quotes and generated $200 billion in total coverage for auto, home, pet, and renters insurance.