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(INTX executives left to right: Rob Lewis, CEO; Nick Squier, CFO, Devon Ellett, COO; Will Perrone, Chief Experience Officer.)
As Rob Lewis tells it, his journey from carrier executive to core systems CEO was as serendipitous as it was strategic. “I kind of fell into it by accident,” he says, recounting how he and his brother—both sixth-generation insurance professionals—bought a carrier in Mozambique in 2001 that lacked a policy administration system. A former colleague came to the rescue, quickly building a platform so effective it became a separate company: Kindle Insurance Technologies.
Fast forward two decades, and Lewis is now CEO of INTX Insurance Software (Austin, Texas), a reengineered version of that original platform, adapted for the U.S. market and officially launched this May. While INTX may be new to North America, it has a long operational history across Africa, the U.K., Bermuda, and Europe. Now based in Austin, Texas, Lewis says he’s bringing a fully unified, highly configurable P&C platform built by insurers, for insurers—and one that challenges prevailing industry orthodoxy.
“The whole idea of cobbling together ‘best-of-breed’ solutions has become untenable,” Lewis says. “You end up with a string of point systems that don’t talk to each other, driving up integration costs and reducing productivity. We built INTX to be the opposite: end-to-end, seamless, and zero implementation cost.”
Robert Lewis, CEO, INTX Insurance Software.
Challenging the Core Systems Status Quo
In interviews with industry veterans, Lewis says he’s frequently heard tales of failed or bloated implementations running into the tens of millions of dollars. INTX is positioning itself as a leaner, faster alternative to the established core system vendors by charging no implementation fees and promising rapid go-lives.
The INTX platform spans the entire insurance policy lifecycle, including quoting, rating, underwriting, claims, reinsurance, billing, and broker management, all delivered as a single system. “We can issue policies quickly, integrate with brokers out of the gate, and our reinsurance module is world-class,” Lewis says. “It’s been stress-tested across everything from auto to offshore oil and gas.”
While INTX is scalable enough to support midsize carriers, its immediate sweet spot lies with MGAs and specialty insurers—especially those with heavy reinsurance requirements. “We’re not going after $5 billion carriers yet,” Lewis concedes. “But startups? MGAs? Specialty players? That’s where we’re seeing the most traction.”
Built for Scale, Speed—and Reinsurers
Reinsurance, in fact, is where Lewis sees INTX shine brightest. Having operated reinsurance-focused carriers himself, Lewis understands the operational complexity—and the value of technology that handles treaties, facultative placements, net retention, and global reporting out of the box.
“Our system was originally built for markets where you must be a generalist—handling everything from personal auto to marine and energy,” he explains. “But that also made it incredibly flexible. We’ve retained that capability while modernizing the architecture for U.S. regulatory and process nuances.”
That modernization includes compliance with state-specific taxes and terminology, and adapting the system’s UI and workflows for U.S.-based underwriters and brokers. While the development team remains largely in South Africa, a growing U.S. staff ensures that language, culture, and regulatory expectations are met.
Strategic Simplicity, Smart Integration
Though INTX is not marketing itself as an AI company per se, it supports AI and analytics by making accurate, real-time data available across functions. “One of the biggest complaints we hear from reinsurers is that it’s hard to get clean data from carriers,” Lewis says. “INTX solves that by being a single source of truth, which makes it much easier to build models or integrate third-party AI tools.”
To support that vision, INTX is designed with modern architecture and open APIs that allow plug-and-play integration with rating engines, premium finance vendors, payment processors, and claims services. The company is also open to working with systems integrators but hasn’t required them thus far due to its straightforward configuration process.
Ben Dovey, COO, Xitus Insurance Limited.
Early Wins and North American Momentum
Though the company officially launched in North America in May 2025, its platform has already been live since July 2024 with Xitus Insurance Limited, a runoff specialist. “We were up and running in three months,” said Xitus COO Ben Dovey in a release, calling the platform “transformational” for its speed, usability, and real-time data access.
INTX has also signed a second client and is in discussions with several more, including an agricultural insurer with $500 million in premium. A third customer, part of a larger $1.6 billion group, was attracted by the software’s configurability and cost structure. “We’re even working with a startup that hasn’t written a single dollar in premium yet,” Lewis says. “If the story is solid, we’ll grow with them.”
A Modern Platform with a Long Legacy
Despite its startup label, INTX is anything but greenfield. Its codebase has been evolving for over 20 years, used in live production environments and refined for global complexity. Lewis calls it “super modernized” over the last three years and praises its reusability and minimal configuration demands.
“The system is vast, but it’s not bloated,” he says. “We’ve focused on modernizing the architecture, reducing overhead, and delivering exactly what insurers need—without making them pay for what they don’t.”
INTX may face stiff competition from entrenched vendors, but its pitch—zero implementation cost, true end-to-end functionality, and unmatched speed to market—has already begun to turn heads.
“If anything, we’ve come in a little too cheap,” Lewis says. “But that’s okay. We’re here to prove value. We want to be the system that makes insurers ask, ‘Why haven’t we done it this way before?’”
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