Whether you need a new tablet, smartwatch, headphones, or computer, Apple has you covered with its iconic devices. The brand’s coveted tech doesn’t come cheap, though, so finding it on sale can make buying a little easier. With that in mind, I’ve rounded up the best Prime Day Apple deals you can find during the event.
Some of my favorite Apple finds include 22% off the AirPods Max in blue, black, and beige, plus 20% off the 2025 MacBook Air. As Prime Day continues, it’s likely the deals on these Apple products won’t get any better, but they may run out of stock. If you see a device you’re interested in, don’t hesitate to buy it when you see it on sale. Chances are, it won’t last long.
Read on to find the best Prime Day Apple discounts running now — we’ve scoured the web to find them all. For even more great savings, keep tabs on our general Prime Day deals hub, where the Reviews team is highlighting the best price cuts on tech, home, style, beauty, and more.
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The best Prime Day AirPods deals
Apple AirPods Pro (2nd Gen) with USB-C
The AirPods Pro 2 are a big upgrade from their predecessors, with improved noise cancellation and battery life. They also support new aural health features to assess your hearing and function as hearing aids. This model comes with a USB-C charging case and added dust resistance.
Apple AirPods Max (USB-C)
Apple’s refreshed AirPods Max headphones support USB-C charging and come in five new colors. Otherwise, the hardware delivers the same excellent audio quality we heard on the original model from 2020. A firmware update in April 2025 enabled wired audio support with lossless sound.
Apple AirPods (4th Gen) with Active Noise Cancellation
Apple’s base AirPods are now available with Active Noise Cancellation (ANC) without the use of in-ear tips. The new model uses the brand’s H2 chip to power features like Transparency Mode, Adaptive Audio, and Conversation Awareness.
Apple AirPods (4th Gen)
Apple’s latest generation of AirPods features a new design to optimize comfort for wearers of every kind. It’s powered by the H2 chip and uses a smaller case than ever.
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The best Prime Day MacBook deals
Apple 13-inch MacBook Air (2025)
The newest MacBook Air models feature an M4 chip, which is one of the most powerful ever included in an Apple computer. Its speed, combined with a sleek design and beautiful screen, makes it a top-tier laptop.
Apple 15-inch MacBook Air (2025)
This larger 15-inch version of the 2025 MacBook Air uses Apple’s M4 processor. It is available in 16 GB or 24GB memory configurations with up to 512GB of storage.
Apple MacBook Pro 14-inch M4 (2024) 512GB
The M4 MacBook Pro comes with 16GB of RAM standard, compared to the 8GB standard in previous generations, which is more appropriate for demanding workloads. Anyone running on older M1 or Intel MacBook Pros will experience notable performance gains with the M4 model.
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The best Prime Day Apple Watch deals
Apple Watch Series 10 (42 mm)
The Apple Watch Series 10 is thinner than its predecessors, with larger display sizes and cases (including a new titanium option). It runs on the latest S10 processor and has a wide-angle OLED display for easier reading at an angle, faster charging, and media playback from its speakers.
Apple Watch SE 2nd Gen (40mm)
The second-generation Apple Watch SE is an impressive entry-level wearable with the same processor as the Series 8 and Ultra, so it’s still smooth despite being nearly three years old. It doesn’t have the advanced health sensors of premium models, but it offers enough features to satisfy most people for its price.
Apple Watch Ultra 2 (Black Titanium)
The Ultra 2 remains Apple’s top-tier smartwatch in its current lineup. It exclusively features the dynamically useful Action Button, multi-day battery life, and a hardwearing design perfect for athletes and adventurers. Apple introduced a new black titanium frame in 2024 alongside new features like sleep apnea detection.
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The best Prime Day iPad deals
Apple iPad (A16, 2025)
The 11th-generation iPad largely mirrors the 10th-generation iPad from 2022, apart from its upgraded A16 chip and increased storage. It lacks Apple Intelligence, but it’s the cheapest option in the brand’s lineup and more than enough for most users.
Apple iPad Mini (A17 Pro, 2024)
The seventh-generation iPad Mini runs on Apple’s powerful A17 Pro processor, which spun the wheels in the iPhone 15 Pro models. It’s compatible with Apple Intelligence and supports the Apple Pencil Pro and Apple Pencil (USB-C).
Apple iPad Air M3 (11-inch, 2025)
The new M3 iPad Air models include an upgraded processor and added video editing features over last year’s models. Otherwise, they offer the same design and features as their predecessors in the same 11-inch and 13-inch form factors.
Q&A format
Are Prime Day Apple deals good?
Apple products are on sale most of the year, but for Prime Big Deal Days, they’re down even lower than usual. Some deals are more worthwhile than others, but you can trust that the products I’ve listed above are definitely great buys this Prime Day.
Can non-members buy Prime Day Apple deals?
Prime Day and all of its Apple Deals are limited to Prime members — it’s one of the many benefits of signing up. If you’re not one, and never have been, you can take advantage of Amazon’s free 30-day trial, which will allow you to buy any of the deals above.
Shopping for more discounts today? Check out our roundup of all of the best Prime Day deals, or browse Amazon’s website for the full selection.
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Disclosure: Written and researched by the Insider Reviews team. We highlight products and services you might find interesting. If you buy them, we may get a small share of the revenue from the sale from our partners. We may receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising team. We welcome your feedback. Email us at reviews@businessinsider.com.
