iVision Tech Shares Rocket Nearly 30% after Macron Appears at Davos in Henry Jullien Shades

Move over, “Top Gun” — there’s a new aviator icon in town, and his influence is sending ripples through the European equity markets.

Shares of Italian eyewear manufacturer iVision Tech skyrocketed nearly 28% on the Milan Stock Exchange on Jan. 22 following an appearance by French President Emmanuel Macron sporting a pair of retro-style aviators at the World Economic Forum in Davos, Switzerland, according to Reuters. The surge added about  €3.5 million ($4.1 million) to the company’s market capitalization in a single trading session.

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The rally began after Macron was photographed wearing the glasses during an indoor speech on Jan. 21. The images went viral, drawing comparisons to 1980s action stars from “Terminator” and “Cobra.” Even President Donald Trump took note, praising the “beautiful sunglasses” during his own address at the summit.

While the fashion choice sparked memes, the backstory was more practical: Macron’s office told Reuters that he wore the shades to protect a burst blood vessel in his right eye.

After Macron’s appearance, interest in the brand behind the frames, Henry Jullien, was so intense that the company’s website crashed for most of the following day. To manage the influx of traffic, the maison launched a dedicated temporary landing page specifically for the model Macron wore — the Pacific S 01.

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Henry Jullien, founded in 1921, was acquired iVision Tech in 2023.

Artisan workers at Maison Henry Jullien’s location in France, where the glasses have been made for more than a century, assemble the frames, according to The Guardian. Each pair can take up to four months to complete. The Pacific S01 retails for €659 and uses a gold-filled technique, bonding gold to a base metal to ensure durability far superior to standard gold plating.

“This is not ordinary eyewear; it’s a luxury product that won’t break after two years and that can be used for a long time,” iVision Tech CEO Stefano Fulchir told The Guardian. “It’s an investment, like jewelry, like a watch.”