L’AGENCE PRESENTS ITS FALL 2026 COLLECTION & PARTNERS WITH GOOGLE ON EXPERIENTIAL AI VIRTUAL TRY-ON ACTIVATION
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Celebrities, including Mary J. Blige, Martha Stewart, Claire Holt, Lizzie Greene, Rachel Zoe, Rosanna Arquette, Sailor Brinkley and others, celebrated the collection’s debut
NEW YORK, Feb. 13, 2026 /PRNewswire/ — L’AGENCE unveils its Fall 2026 collection, Seduction – where romance is reimagined through a modern lens.
More than a theme, Seduction is an experience. The collection unfolds like a midnight garden: lace and bustiers contrast against sculpted tailoring; velvets soften the precision of sharp shoulders; sleek leathers and utilitarian detailing abound. Anchored in midnight, charcoal, driftwood, black, and chocolate, the palette evolves into saturated olive and merlot to heighten the drama.
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“Seduction isn’t something you put on, it’s something you own,” says Fashion Director, Tara Rudes Dann.
Tapestry prints inspired by Golden Age Dutch paintings transform wearable silhouettes into moving works of art. Sculpted bodices and corsetry nod to tradition, while strong suiting asserts modern femininity. The result is a collection that balances strength and sensuality. Jeans remain central to the L’AGENCE identity. Fall 2026 introduces 80s-inspired wide legs alongside L’AGENCE’s signature fits, elevating jeans as a category.
This season, L’AGENCE extends its impact at New York Fashion Week through a strategic partnership with Google, underscoring the brand’s continued investment in innovation at the intersection of fashion, technology, and commerce. For its presentation, L’AGENCE created a “dream closet,” outfitted with the brand’s most coveted silhouettes and accessories. Editors, content creators, and tastemakers stepped inside the world of L’AGENCE and used Google’s AI-powered virtual try-on technology to upload a photo of themselves and virtually experience what 10 looks from L’AGENCE’s Fall ’26 Presentation in real time, available to pre-order on their website.
Google’s generative AI try-on tool uses a custom image generation model for fashion to show you how clothing would look on you, using AI to take the guesswork out of shopping. Shopping on Google is powered by Google’s Shopping Graph, which includes more than 50 billion product listings, with 2 billion refreshed hourly.
Jonny Saven, CEO of L’AGENCE, comments:
“Today, fashion is about how a woman experiences a brand, not just the product itself. Our partnership with Google is another step in bringing L’AGENCE closer to her; wherever she discovers us. By incorporating AI-powered virtual try on with our Fall 2026 launch, we’re turning inspiration into something immediate, personal, and interactive. It allows her to see herself in the collection, connect with the product in a more meaningful way, and move effortlessly from discovery to purchase. Ultimately, it’s about creating a more intuitive, elevated experience that strengthens her relationship with the brand.”
