Wednesday, December 24, 2025

Mark Cuban once revealed how he kept his fortune safe from the dot-com crash — 3 ways to prep for a US econom

Mark Cuban SXSW
Amy E. Price/Getty Images for SXSW

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Billionaire Mark Cuban is famous on Wall Street for protecting a $1.4 billion stake from the 2000 stock market crash with a savvy options trade. “The whole market cratered and I was protected,” Cuban told Howard Stern in 2013.

Unfortunately, not everyone was so prepared on August 2, when the dow plummeted almost 1,000 points. Despite the market being on its way to recovery, Cuban’s story from the 2000 crash is still worth noting.

In 1999, Cuban and his business partner Todd Wagner decided to sell their online streaming company, Broadcast.com, to internet giant Yahoo. The firm was acquired for $5.7 billion, and since Cuban held roughly one-third of the company, he was instantly a billionaire.

There was only one problem — Yahoo had not paid Cuban and Wagner in cash. Instead, the deal involved Yahoo stock, which was surging while the mania surrounding tech companies grew. It seems Cuban was spooked by the inflated valuations, predicted the bubble would burst at some point, and decided to take steps to protect his payout.

“I did a hedge,” Cuban told Stern. “I sold calls, bought puts, so I protected my stock … It went up in value some more, and went up to where my hedge was and cashed me out.”

In other words, Cuban effectively locked in the value of his Yahoo stock at the time. Six weeks later, he says, the market crashed.

Cuban’s move highlights how wealthy investors think about downside risk. And while the markets may already be bouncing back from the most recent crash, it is smart to be prepared should it happen again.

Here are three ways regular investors can work to protect their wealth from another crash and help mitigate the damage done by the most recent one.

Cash and cash equivalents (savings, checking and money market accounts, and short-term investments) are thought to provide liquidity and safety. A robust emergency fund protects you from having to sell your investments at a possible loss when the market is struggling. According to the U.S. Bank, a general rule of thumb is that cash and cash equivalents should comprise between 2% and 10% of your portfolio.

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