Memo Paris has announced Marc-André Heller as its new chief executive officer, effective January 2026. He will succeed current chairman John Molloy, who co-founded the brand with his wife Clara Molloy in 2007.
Heller originally joined the independent fragrance brand in September 2024 as global chief commercial officer. Before joining Memo Paris, he held a number of roles across the luxury cosmetics industry, including 17 years at L’Oréal across various global positions including vice president.
Speaking with The Business of Beauty, Heller shared that strengthening the brand’s digital presence will be his top priority. “We are still small, and we need to achieve 20 percent of our turnover on a digital field, whether it’s our own e-commerce, or an e-tailer,” he said. “There are a lot of channels today that you have to master. I think it’s absolutely key for the future.”
Heller will continue to work closely with both co-founders John and Clara Molloy, including on immediate projects such as the ongoing renovation of the brand’s boutique in Paris, as well as the opening of a new location in Abu Dhabi.
The US market is where Heller is most focussed on growth over the next five years. “It’s a huge market, especially for these fragrances, and we are still smaller there than the total of all our European countries,” he said. “In French, we say, choisir c’est renoncer, or, when you choose you have to renounce something. We need to have a clear focus where our pockets of growth are coming from, and where we want to invest.”
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