New AI-powered tools to scale creator and brand partnerships

Creators are at the heart of culture and, as a result, are an increasingly influential voice that can drive trust with a brand. 76% of Gen Z are open to hearing about brands from creator content and 71% of consumers say they make a purchase within a couple of days after seeing creator content across Meta’s apps³.

That’s why we continue to invest in new AI-enabled partnership ad features, helping brands tap into the authenticity of creators to drive results at scale. For example, with creator testimonials creator testimonials for partnership ads, marketers can increase the performance of their partnership ads by providing product endorsements as a featured comment within their ad. Ads that feature a testimonial drive 7.5% higher offsite conversion rate and 9.6% higher off-site click-through rate compared to business as usual campaigns, on average.

Learn more about partnership ads and get started today.