Plus500’s Customer Deposits Soar 107% to Record $3.1B in H1 2025

Date:

Plus500
posted solid first-half results despite challenging market conditions,
with revenue climbing 4% to $415.1 million as the London-listed
trading platform (LSE: PLUS) continues expanding beyond its
traditional contracts-for-difference business. Moreover, the customers deposits metrics more than doubled in a year, exceeding $3 billion.

The company
reported earnings before interest, taxes, depreciation and amortization (EBITDA)
of $185.1 million for the six months ended June 30, barely
changed from $183.9 million a year earlier. Net profit edged up
to $149.6 million from $148.8 million, while earnings per share
rose 8% to $2.05.

Plus500’s
performance reflects the company’s push to diversify beyond CFDs into
futures trading and share dealing. The non-OTC business, which includes
futures and stock trading, now accounts for roughly 13% of total
revenue, up from about 10% for full-year 2024.

David Zruia, CEO of Plus500

“The strength
of Plus500’s globally diversified multi-asset offering was again
evidenced by our accelerated operational, financial and strategic
results,” CEO David Zruia said in a statement.

US Futures Business
Drives Expansion

The
company’s futures business in the United States continues gaining
traction, with Plus500 on track to generate more than $100 million in
revenue from that segment this year. Customer deposits in
the US futures operations reached approximately $850 million
by June 30, more than doubling from year-end 2024.

Total
customer deposits across all platforms hit a record $3.1 billion
for the half-year period, with the average deposit per
active customer more than doubling to roughly $17,250.
The company attributed this increase to success in attracting higher-value
clients.

Operational Metrics
Signal Strong Momentum

Plus500 added
56,165 new customers during the first half, essentially flat
compared to the same period last year. However, the company reduced its
average customer acquisition cost by 17% to $1,237,
suggesting improved marketing efficiency.

The
company secured regulatory licenses in Canada, Japan and the United
Arab Emirates during the period, bringing its total to 15 global
licenses. In January, Plus500 also obtained clearing membership with ICE
Clear US, enhancing its futures trading capabilities.

Key Performance Indicators Comparison

Metric

H1 2025

H1 2024

Change

Revenue

$415.1M

$398.2M

+4%

EBITDA

$185.1M

$183.9M

+1%

Net Profit

$149.6M

$148.8M

+1%

EPS

$2.05

$1.90

+8%

Active Customers

179,931

175,909

+2%

ARPU

$2,307

$2,264

+2%

Customer Acquisition Cost

$1,237

$1,489

-17%

Average Deposit per Customer

$17,250

$8,400

+105%

Total Customer Deposits

$3.1B

$1.5B

+107%

Looking
ahead, Plus500 announced it conditionally agreed to acquire Mehta Equities
in India, subject to regulatory approval. The deal would
give the company access to what it describes as the world’s
largest retail futures trading market.

Massive Shareholder
Returns Program

Alongside
the results, Plus500 unveiled $165 million in additional shareholder
returns, comprising $90 million in share buybacks and $75 million in
dividends. The moves bring total shareholder returns announced in
2025 to $365 million.

The company
has been aggressive in returning cash to shareholders,
having bought back roughly 38% of its shares since going public.
As of June 30, Plus500 held 43.2 million shares in treasury,
representing about 37.6% of issued share capital.

The company
expects full-year 2025 results to align with current market
expectations of $746.2 million in revenue and $345.2 million
in EBITDA.

Plus500
posted solid first-half results despite challenging market conditions,
with revenue climbing 4% to $415.1 million as the London-listed
trading platform (LSE: PLUS) continues expanding beyond its
traditional contracts-for-difference business. Moreover, the customers deposits metrics more than doubled in a year, exceeding $3 billion.

The company
reported earnings before interest, taxes, depreciation and amortization (EBITDA)
of $185.1 million for the six months ended June 30, barely
changed from $183.9 million a year earlier. Net profit edged up
to $149.6 million from $148.8 million, while earnings per share
rose 8% to $2.05.

Plus500’s
performance reflects the company’s push to diversify beyond CFDs into
futures trading and share dealing. The non-OTC business, which includes
futures and stock trading, now accounts for roughly 13% of total
revenue, up from about 10% for full-year 2024.

David Zruia, CEO of Plus500

“The strength
of Plus500’s globally diversified multi-asset offering was again
evidenced by our accelerated operational, financial and strategic
results,” CEO David Zruia said in a statement.

US Futures Business
Drives Expansion

The
company’s futures business in the United States continues gaining
traction, with Plus500 on track to generate more than $100 million in
revenue from that segment this year. Customer deposits in
the US futures operations reached approximately $850 million
by June 30, more than doubling from year-end 2024.

Total
customer deposits across all platforms hit a record $3.1 billion
for the half-year period, with the average deposit per
active customer more than doubling to roughly $17,250.
The company attributed this increase to success in attracting higher-value
clients.

Operational Metrics
Signal Strong Momentum

Plus500 added
56,165 new customers during the first half, essentially flat
compared to the same period last year. However, the company reduced its
average customer acquisition cost by 17% to $1,237,
suggesting improved marketing efficiency.

The
company secured regulatory licenses in Canada, Japan and the United
Arab Emirates during the period, bringing its total to 15 global
licenses. In January, Plus500 also obtained clearing membership with ICE
Clear US, enhancing its futures trading capabilities.

Key Performance Indicators Comparison

Metric

H1 2025

H1 2024

Change

Revenue

$415.1M

$398.2M

+4%

EBITDA

$185.1M

$183.9M

+1%

Net Profit

$149.6M

$148.8M

+1%

EPS

$2.05

$1.90

+8%

Active Customers

179,931

175,909

+2%

ARPU

$2,307

$2,264

+2%

Customer Acquisition Cost

$1,237

$1,489

-17%

Average Deposit per Customer

$17,250

$8,400

+105%

Total Customer Deposits

$3.1B

$1.5B

+107%

Looking
ahead, Plus500 announced it conditionally agreed to acquire Mehta Equities
in India, subject to regulatory approval. The deal would
give the company access to what it describes as the world’s
largest retail futures trading market.

Massive Shareholder
Returns Program

Alongside
the results, Plus500 unveiled $165 million in additional shareholder
returns, comprising $90 million in share buybacks and $75 million in
dividends. The moves bring total shareholder returns announced in
2025 to $365 million.

The company
has been aggressive in returning cash to shareholders,
having bought back roughly 38% of its shares since going public.
As of June 30, Plus500 held 43.2 million shares in treasury,
representing about 37.6% of issued share capital.

The company
expects full-year 2025 results to align with current market
expectations of $746.2 million in revenue and $345.2 million
in EBITDA.

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