PM to launch ‘Swasth Nari, Sashakt Parivar Abhiyaan’, and eighth ‘Poshan Maah’   

To strengthen healthcare and nutrition services for women, adolescent girls, and children across India, the Central government will launch the ‘Swasth Nari, Sashakt Parivar Abhiyaan’ (healthy woman, strong family campaign), along with the eighth ‘Poshan Maah’ (nutrition month) on September 17.

Prime Minister Narendra Modi will launch the initiative jointly led by the Ministry of Health and Family Welfare (MoHFW) and the Ministry of Women and Child Development (MoWCD), and it is India’s largest-ever mobilisation in aid of women and child health. More than one lakh health camps will be set up across the country, and daily health camps will be held in all government health facilities.

“The MoHFW will anchor the delivery of preventive, promotive, and curative health services through health camps and facilities nationwide, while the MoWCD will integrate Poshan Maah activities with the campaign, mobilise women and adolescent girls through anganwadi centres, and lead large-scale nutrition counselling and recipe demonstrations. Together, the two Ministries will also drive awareness campaigns on anaemia prevention, balanced diets, and menstrual hygiene, ensuring that the health and nutrition needs of women and adolescent girls are addressed in a holistic and convergent manner,’’ a senior Health Ministry official said.

This nationwide intensified campaign seeks to provide women-centric preventive, promotive, and curative health services at the community level.

The programme will strengthen screening, early detection, and treatment linkages for non-communicable diseases, anaemia, tuberculosis, and sickle cell disease, while also promoting maternal, child, and adolescent health through antenatal care, immunisation, nutrition, menstrual hygiene, lifestyle, and mental health awareness activities.

The campaign will mobilise communities towards healthy lifestyle practices with a special emphasis on obesity prevention, improved nutrition, and voluntary blood donation.

In a post on social media platform X, Union Health Minister J.P. Nadda said that the campaign’s purpose was to strengthen healthcare services for women and children across India, ensuring better access, quality care, and awareness. He appealed to all private hospitals and healthcare stakeholders to come forward and be an integral part of the ‘Jan Bhagidaari Abhiyaan’ (people’s participation campaign).