Salesforce Reportedly Trims Workforce, Appoints New Leaders Amid AI Pivot

Salesforce (NYSE:CRM) has reportedly cut part of its workforce and reshuffled its executive leadership in recent weeks, affecting fewer than 1,000 employees and bringing new leaders to key business units.

The layoffs took place earlier this month and impacted teams across marketing, product and data, Business Insider reported on Tuesday, citing people familiar with the matter.

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At the same time, the cloud software company has appointed six new or promoted executives to lead businesses, including Agentforce and Slack, replacing five high-profile leaders who have announced their departures since December, according to a separate report by the publication.

Salesforce, which has not publicly disclosed the layoffs, did not immediately respond to Benzinga’s request for comments.

The job cuts come as many tech companies trim staff while expanding their use of artificial intelligence, which is beginning to replace some routine work and reduce the need for certain roles.

In 2025, AI was cited as a reason for more than 54,000 layoffs, according to a December report from the consulting firm Challenger, Gray & Christmas.

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Amazon.com Inc (NASDAQ:AMZN) laid off 16,000 workers in January, following 14,000 job cuts in October.

In September 2025, Salesforce cut 4,000 customer support jobs. CEO Marc Benioff confirmed the move on the Logan Bartlett Podcast, saying the firm’s support team had been reduced from 9,000 to 5,000 employees.

Salesforce shares closed up 1.4% at $194.03 on Monday, according to Benzinga Pro data. The stock has lost about 40.7% in the past year.

The company is due to report fourth-quarter results on Wednesday, Feb. 25, after markets close.

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