The agency network, SIAA, today announced the launch of a new artificial intelligence optimization platform called SIAA NXT, an intelligent distribution platform that combines a suite of solutions and services designed to help members and partners connect and grow in an increasingly data-driven industry.
Launched today at SIAA’s Annual Fall Business Meeting, the SIAA NXT platform uses data and artificial intelligence to optimize execution, accelerate growth, and create new partnership opportunities all within the SIAA network ecosystem, the company said.
“For the first time, independent agencies and carriers are connected through one integrated platform that offers the insights and tools they need as the insurance industry continues to evolve,” SIAA said in a statement.
“For member agencies, SIAA NXT paves the way to grow revenue, adopt technology, and evolve for the future, while maintaining their independence. For carriers, it enables more precision distribution at scale, driven by real-time data and closer alignment with growth-focused agencies within SIAA’s national and regional distribution model,” the announcement said.
Through data intelligence, the platform will help SIAA members identify other areas within the agency network where opportunities exist to capture additional premium, said David Meinen, chief information officer at SIAA. This might mean new opportunities with SIAA’s “strategic partners,” such as partner carriers, or with regional partners, he explained.
“Independent agents and carriers alike are navigating pressures that didn’t exist 30 years ago, from digital disruption to margin compression,” said Matt Masiello, CEO of SIAA. That meant rethinking how SIAA’s agent alliance could be different. “And so over the last four years we’ve been investing in people, process and technology,” he said. “It’s our 30th anniversary year and we said, ‘OK, let’s roll out SIAA 2.0, re-envision this agent alliance that we’ve built, and make it into something new and unique to the P/C distribution market.”
Private equity investment has played a role in that transformation. In 2021, Odyssey Investment Partners joined with management of SIAA to acquire the company. Then in 2022, SIAA purchased Rogue Risk, a digital independent insurance agency. In 2023, SIAA made significant investment into its iPortfolio data and analytics platform and purchased several other independent agencies in addition to expanding its agency membership and preferred vendor program base. Then in March of 2025, SIAA announced the acquisition of Donna.ai and the firm’s 20 technology experts which helped accelerate the development of SIAA NXT, Masiello told Insurance Journal.
“We realized that we’d probably be much quicker to market and much more efficient if we acquired Donna ai because there was a desire on both sides to execute on something like this technology and data infrastructure,” Masiello said. “It probably took three years off of the time we were going to need to develop this.”
Masiello said SIAA NXT is more than the next chapter for the agency network. “It’s a new operating system for the entire industry” because it will combine the scale, trust, experience and technology used within the SIAA ecosystem to turn “insurance distribution into a powerful engine for growth.”
The SIAA NXT intelligent distribution platform is built around four existing SIAA components: PortfolioIQ, a unified data and technology strategy; Xchange – Powered by SIAA, a streamlined platform for managing specialty and E&S distribution; Sequel Insurance Agencies: SIAA’s retail entity; and The Agent Alliance, SIAA’s independent agency network.
“It’s really the culmination of all the investments we’ve made over the last couple years to reinvent SIAA, if you will, moving forward,” Masiello said. “Most of the independent agencies don’t have the time or the effort to invest in AI,” he said. “Innovation is expensive. It’s messy. It requires resources and patience. It requires the sort of willingness to fail to ultimately get to success.”
SIAA NXT expands the firm’s ability to use its own business intelligence and data to help member agencies find ways to grow and it will help the firm’s strategic partners as well, he added. “And we’re actually including the analytics for our member agencies at no cost.”
Meinen added that another piece SIAA hopes to launch at the beginning of 2026 is a benchmark offering so members can see how they compare to peers. “We’re building out functions now for them to see how they might compare to other SIAA members in the same territory, or about the same size, or in years of business, and really give members insights into how they’re functioning within the agency network.”
SIAA, with more than 5,200 members writing over $17 billion in total premium, holds the No. 2 spot on Insurance Journal’s list of Top Agency Partnerships in the US.
Topics
Carriers
InsurTech
Data Driven
Artificial Intelligence
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