<span>STORY: Streaming services captured nearly half of all U.S. television viewership in December, powered by Christmas Day NFL games on Netflix and its highly anticipated final season of “Stranger Things.”</span><span>That’s according to a report Tuesday by audience measurement firm Nielsen.</span><span>In its monthly report, The Gauge, Nielsen said streaming cemented its dominance over broadcast and cable with a record 47.5% of total TV viewing in the U.S.</span><span>On Christmas Day alone, streaming commanded 54% of all TV viewership, the largest single-day share ever recorded by the industry.</span><span>Google’s YouTube accounted for more than 12.5% of all TV viewing last month, representing the largest audience share for a streaming service.</span><span>Netflix viewership was up 10% from November, with “Stranger Things” December’s most-watched streaming title.</span><span>Nielsen said broadcast accounted for roughly 21% of TV viewership in December, while cable had a 20% share.</span><span>The data reflects the ongoing transformation of the television industry, as viewers increasingly gravitate toward on-demand content and live sports migrate to digital platforms.</span><span>The shift is driving consolidation in the sector, with Netflix bidding nearly $83 billion to acquire Warner Bros. Discovery’s studio and streaming assets.</span>
