Wednesday, October 8, 2025

Sure, It’s Boring But Kroger’s (KR) Unusual Options Activity May Signal a Rebound Opportunity

At first glance, the unusual options activity for Kroger (KR) doesn’t seem all that remarkable. On Friday, total options volume reached 10,428 contracts, which actually represented a 52.06% decline against the trailing one-month average. Making matters worse, over the trailing 30 calendar days, KR stock had slipped more than 2%, bringing its year-to-date performance at just a bit over 8%.

Admittedly, Kroger is a boring enterprise so people shouldn’t expect too much. But even with the grocery giant tacking on its 2.11% dividend yield, the total return is still off the performance of the S&P 500, which is up over 14% YTD. And with so many other sectors delivering blistering returns, KR stock has silently languished in the background.

If that wasn’t pessimistic enough, Barchart’s options flow screener — which focuses exclusively on big block transactions — didn’t exactly provide a comforting read. On Friday, net trade sentiment slipped to $35,100 below parity, thus favoring the bears. It’s still early in the month but on a cumulative level (assuming no early exercising), net trade sentiment would have slipped to $156,100 below parity.

Bottom line, investors aren’t feeling KR stock, which carries a 56% Sell rating, per the Barchart Technical Opinion indicator. Based on traditional methodologies, it’s difficult to disagree. In the past six months (at a time when hot innovators have been flying), KR lost 1.31%.

Needless to say, belief in the business has slowed to a crawl. For options traders, this may be the signal contrarians have been looking for.

While the options data currently doesn’t provide an encouraging read, the numbers represent a static truth. However, for bullish traders, they’re putting their faith in a dynamic “truth” — a truth symbolizing things hoped for, the evidence of things not (yet) seen.

One of these truths is that the market tends to respond more acutely to unusually volatile or kinetic sessions than what would be otherwise expected for normal or baseline conditions. Mathematically, this concept is known as the GARCH effect or Generalized Autoregressive Conditional Heteroskedasticity. Without getting into the weeds, the key finding is that volatility is not randomly scattered over time but instead clusters.

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