Tag: activewear
How Wolverine Worldwide Turned Saucony Into a Sportswear Challenger
Two years ago, Wolverine Worldwide was best known – if it was known at all – for its...
Under Armour Parts Ways With Steph Curry as Restructuring Gathers Pace
Under Armour and Stephen Curry have parted ways, ending over a decade-long partnership between the NBA star and...
Skims Secures $5 Billion Valuation
Skims is now valued at $5 billion after announcing Wednesday that it secured a $225 million in a...
Sportswear Brand On Lifts Annual Targets Again Amid Strong Demand
On Holding on Wednesday raised its annual revenue target for the third time this year after beating quarterly...
Under Armour forecasts annual sales, profit below estimates; announces CFO change
Under Armour forecast full-year revenue and profit below Wall Street estimates on Thursday as the sportswear maker faces...
Puma’s New Boss Plans Job Cuts, Better Marketing in Revamp
Puma SE plans to slash 900 more jobs and sharpen its focus on running, football and training as...
Why Lululemon and the NFL Are Teaming Up
Lululemon made its name as a yoga brand, but lately it’s been leaning on other sports to boost...
Kim Jones Appointed Creative Director of Bosideng’s New Premium Sub-Label
Kim Jones is taking his signature blend of street and luxury to China.The British designer, best known for...
Can Oura Become a Forever Company?
In ritzy suburbs and city neighbourhoods, it’s increasingly not silver or gold bands that are most frequently wrapped...
Can Sports Brands Turn Hypebeasts Into Athletes?
About a decade ago, Salomon discovered that its Speedcross trailrunners — at the time mostly worn by ultramarathoners...
Coperni Expands to Beauty With Probiotic Athleisure
From a spray-on dress to a robot dog, Coperni runway shows are never short on new technology. For...
Nike’s Chief Sustainability Officer Departs
Nike’s chief sustainability officer, Jaycee Pribulsky, is leaving the company to pursue a new opportunity after less than...