The End of The Founder-Led Era
Opens in new window Founder-led brands might have an explosive start, but their path to scaling can be slower-moving. Very few best-selling beauty brands are less than 20 years old...
Tag: branding
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How Haus Labs Mastered The Art of The Comeback
Opens in new window If there’s any beauty founder who understands the art of transformation, it’s Lady Gaga. The Grammy winner’s makeup label, originally launched on Amazon in an exclusive...
How Kiko Milano Built Pricing Power
Opens in new window Across the income spectrum, one thing unites all shoppers: everybody likes to feel that they got value for money. While macroeconomic shifts will increase wealth in...
Calvin Klein Bets on Body Sprays to Be Gen-Z’s Obsession
Since its launch of Obsession and Eternity perfumes in the ‘80s, Calvin Klein created the modern fragrance playbook. Now, it’s playing catch-up. Its iconic campaigns for Obsession, featuring a then-fresh-faced...
Rothy’s Has a Plan to Outlast the Ballet Flat Craze
Rothy’s wants to be everywhere. In the last year alone, the footwear brand opened nine stores in six states, and began stocking its flats at Nordstrom, Liberty London, Bloomingdale’s and...
