Sunday, December 21, 2025

Tag: branding

Beauty Brands Are Finding Their Next Customers on the Operating Table

Welcome back to Haul of Fame, your must-read beauty roundup for new products, new ideas and robot perfumes....

How to Market a Hero Product

J.Crew’s rollneck sweater was everywhere this past autumn — and its omnipresence was by design. The brand made...

Full Coverage: Can Tina Craig’s U Beauty Crack Luxury Beauty?; An Anastasia Beverly Hills Update

Hello! How is everyone feeling this week? I’m already getting a lot of out-of-office emails, so I know...

Despite Tariffs, China Consumer Giants Push Into the US As Domestic Market Stalls

Lured by the promise of richer margins, a wave of Chinese consumer brands is making deeper inroads into...

Indie Perfume Brand Maison Crivelli Expands Africa Presence

Parisian perfume house Maison Crivelli is expanding its presence in Africa. On Wednesday, the buzzy indie brand will...

Bringing K-Beauty to Black and Brown Skin

After attending a slew of K-pop concerts, Melissa Alfer noticed something incongruous.The audiences at the shows she attended...

The State of Fashion 2026: When the Rules Change

As fashion executives look ahead to 2026, they are contending with a fundamentally new reality. US tariffs have...

Why the Shine Isn’t Fading on Jewellery Sales

Over the next few years, jewellery is forecast to be the fastest-growing category in fashion by unit sales,...

How MAC Signed Chappell Roan, the Anti-Brand Ambassador

Global pop star Chappell Roan is MAC Cosmetics’ newest global ambassador, the brand announced Monday. It follows a...

Exclusive: Gap Taps Beauty Label Summer Fridays for Collaboration

The first 18 seconds of Gap’s new commercial, featuring actress Barbie Ferreira, look more like a TikTok Get...

The Collaborative Vision Behind IED’s Graduate Fashion Shows

This year, Istituto Europeo di Design (IED) championed a new approach to its annual Milan graduate fashion show...

Zara Owner Inditex Set for Best Week Since 2020 on Luxury Push

The world’s largest fashion retailer staged a stock-market comeback this week as Inditex SA’s push to differentiate itself...