Tag: branding
The Debrief | Can Gen Z Beauty Brands Grow Up?
Listen to and follow ‘The Debrief’: Apple Podcasts | Spotify | OvercastBackground:Brands like Bubble, Starface and Byoma rode...
How to Scale a Premium Skincare Brand
Prestige skincare brands are walking a narrow tightrope.To justify their higher price points, customers expect proven, expert-approved products,...
Drew Barrymore’s Makeup Line, Flower Beauty, Closes
The actress Drew Barrymore’s makeup line, Flower Beauty, is shuttering, its parent company Maesa told online publication Beauty...
H&M Makes London Fashion Week Return as it Aims to Deliver on Revamp Strategy
On Thursday evening, H&M returned to London Fashion Week with a buzzy outdoor runway presentation at the city’s...
Bubble Was Built on Gen Z. Now, It Must Grow Up
The affordable skincare label Bubble is well-known for its playful product names, cute plush toys and eye-catching packaging...
Jenni Kayne Opens Its First International Pop-Up in London
At the end of August, the Los Angeles-based brand, which sells apparel, homeware and beauty through its Oak...
Balenciaga Launches New Fine Fragrance Collection
On Wednesday, Balenciaga will launch its first contemporary fine fragrance collection. The 10 perfumes, priced at $320 each,...
Preparing Students for Fashion’s Future at Istituto Europeo di Design
Istituto Europeo di Design (IED) is a higher education design school teaching creative disciplines across design, fashion, visual...
Everlane Launches Its First Celebrity-Fronted Campaign
For its first celebrity-fronted marketing campaign, Everlane chose to work with a member of the exact demographic it’s...
Gap, Old Navy Turn to Industry Heavyweights for Beauty Lines
Gap has hired one of beauty’s heavy hitters for its upcoming cosmetics, fragrance and skincare lines, The Business...
Fashion Keeps Betting on K-Pop
American It girls have long loved Danielle Guizio.The New York-based designer got her start a decade ago sending...
Pandora’s Latest Plan to Charm Gen-Z
Pandora’s latest launch is a nod to its past.This week, the brand is rolling out its Talisman collection,...