Can a Football Club Become a Luxury Brand?
Paris Saint-Germain may be the world’s coolest football club. Its jersey has graced the runway at Paris Fashion Week with Parisian brands Koché and Louis Gabriel Nouchi, while hip-hop legend...
Tag: collaboration
12 results found
A New Era of Fashion-Carmaker Collaborations
On Friday, Porsche held an exclusive party on a West Hollywood rooftop to celebrate the launch of not a new car, but a suitcase. The €2,250 ($2,453) case was designed...
Burberry Announces Korean Footballer Son Heung-min as Ambassador
The British fashion house is the latest luxury brand to partner with a footballer after Gucci tapped Manchester City player Jack Grealish in May and Dior hired the French World...
What Happens After Sneaker Resale Prices Peak?
Shoppers right now may be rethinking how much they’ll spend on rare sneakers, but Kick Game, a UK-based reseller, is investing in a future where everyone is hunting for Dunks...
Can Nike Turn the Forgotten Jordan 2 Into the Next...
It’s hard to find a Nike shoe that divides the sneaker community as much as the Air Jordan 2. To some sneakerheads, it’s the forgotten child of the Air Jordan...
Why Brands Are Tapping Unconventional Partners for Big Collaborations
In July, Mr Porter took over an edgy bar on New York’s Lower East side to celebrate the launch of its newest capsule collection. Super fans drove for hours for...
Inside China’s Burgeoning Streetwear Scene
China’s streetwear aesthetic is attracting a truly global audience. With 2.1 billion views on TikTok, #chinesestreetfashion is now one of the platform’s most viral trends. And with good reason. International...
Salomon’s Super Bowl Surprise | BoF
As soon as Rihanna set foot on stage Sunday night, fans took to social media to scrutinise every detail of her performance, from her baby bump to her mid-song Fenty...
Cargo Pants Are Back, But Not the Ones Your Dad...
When Hailey Bieber wore a pair of $95 grey low-rise parachute pants to Coachella last year and posted her fit to Instagram, those pants — made by UK-based Jaded London...
Asics Launches ‘Anti-Gorpcore’ Clothing Line With Kiko Kostadinov
Capitalising on the explosive growth of its sneakers in recent years, Japanese performance running giant Asics is launching a new high-end fashion line called Asics Novalis, to be designed by...
