Tag: data
The Opportunity in Hyper-Personalising Shopping
Read the latest version of The State of Fashion report by McKinsey & Company and BoF Insights here.Opens...
Leveraging Data to Drive Deeper Relationships With Consumers
Consumers today are overwhelmed by choice across products and services. Seventy-four percent of customers report walking away from...
AI Just Had Its Big Shopping Breakthrough. Is Fashion Ready?
Last year, millions of consumers used AI to browse fashion online. In 2026, they’ll check out with it,...
Aura Blockchain Consortium Appoints New CEO
The Aura Blockchain Consortium has a new leader in its effort to create digital identities for the world’s...
“AI Highlights Existing Problems and Makes Them Bigger”: Insight at FMLS:25 on Data Challenges
Exness Broker Review 2025: Regulation, Platforms & Trading Conditions Explained | Finance Magnates
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AI’s Transformation of Online Shopping Is Just Getting Started
While search engines remain dominant, driving around 80 percent of all search traffic, the rapid rise of AI-driven...
The State of Fashion 2026: When the Rules Change
As fashion executives look ahead to 2026, they are contending with a fundamentally new reality. US tariffs have...
How Brands Stand Out in AI Search
Large language models are already transforming the way consumers find and buy products, letting them ask questions in...
What’s Driving the Pocket Dermatology Boom
US conglomerate Oddity, the owner of Il Makiage and Spoiledchild, has entered the telemedicine skincare category with its...
Inside Luxury Retailers’ Bare-Knuckle Fight to Win the Holidays
For American department stores, this holiday season is shaping up to be a battle royale for shoppers’ attention...
Bath & Body Works Cuts 2025 Guidance on Weak Demand, Tariffs
Bath & Body Works Inc. cut its full-year outlook, saying weak consumer sentiment is hurting shoppers’ willingness to...
How to Track Your Brand in the Age of AI
Last week, BoF Insights, The Business of Fashion’s data and advisory team, hosted a breakfast in London to...