A sample of the report is available for download below. Full access to The BoF Brand Magic Index is for Executive members. What is Brand Magic? We instinctively know magical brands when we see them — Read More
February 14, 2026
Tags :data
By Jaspreet Singh and Arsheeya Bajwa Feb 13 (Reuters) – Grok, Elon Musk’s AI chatbot, has been gaining ground in the U.S. over the past months, data showed, even as it draws global censure and Read More
In the past, fashion brands could tightly control their perception with carefully managed public relations and marketing campaigns. Today, a brand’s image is largely in the hands of consumers who augment, challenge and reframe Read More
In 2020, Timothy Grindle, the co-founder and chief executive of the nine-year-old Boulder-based indie menswear boutique Canoe Club, uploaded a video to YouTube of himself and his chief operating officer answering customers’ frequently asked questions. They Read More
The cash session on European markets has just begun. The main stock exchanges are mostly losing slightly in value in the first minutes of trading. The German DAX is down 0.34%, while the Euro Stoxx 50 is Read More
The cash session on European markets has just begun. The main stock exchanges are mostly losing slightly in value in the first minutes of trading. The German DAX is down 0.34%, while the Euro Stoxx 50 is Read More
The agents are coming. For months now tech giants like Google and OpenAI have been introducing AI agents that can carry out actions on a shopper’s behalf and make purchases for them on e-commerce Read More