Unlocking the Future of Movie Marketing with Meta The entertainment industry is experiencing a seismic shift. As moviegoers increasingly purchase tickets online and studios seek new ways to drive growth post-pandemic and industry strikes, Meta Read More
The 2025 holiday season has already proven to be unlike any other. Cyber 5, the critical five-day period from Thanksgiving through Cyber Monday, didn’t just break records. It fundamentally shifted how consumers shop and how successful Read More
An uncertain measurement model For easyJet, the Marketing Mix Model (MMM) is an important part of its strategy. easyJet combines MMM with geo-testing and publisher lift tests, with geo-testing serving as the core principle for Read More