5. Cross-border Shopping Why it matters: Asia Pacific is the world’s cross-border commerce hub, with intra-APAC trade accelerating as businesses and consumers look beyond traditional export markets. The evolving global landscape is prompting APAC businesses Read More
Creators are at the heart of culture and, as a result, are an increasingly influential voice that can drive trust with a brand. 76% of Gen Z are open to hearing about brands from creator content Read More
Creative diversification is an advertising strategy where marketers create unique campaign assets tailored to different potential customer personas or use cases. This approach helps advertisers reach new incremental audiences when using AI-powered tools like Advantage+. Read More