Inside Fashion’s Biggest Olympics Ever
In 2024, the Olympics are in fashion. Brands across the industry, from the highest echelons of luxury (LVMH is the event’s premium partner) to mass-market players (Gap-owned Athleta is the...
Tag: olympics
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How Fashion Can Nail the Tricky Details of Sports Partnerships
In May, Gucci released a campaign with the 22-year-old Italian tennis star Jannik Sinner featuring a Gucci-logoed bag on his shoulder, waving to an imagined audience. Four words splayed across...
Fashion’s Sports Obsession Is No Accident
What’s the dollar value of being a premium sponsor of the Olympics? LVMH deemed the answer to be €150 million ($163 million), according to Reuters, shelling out the hefty sum...
Inside New Balance’s Plan to Become a $10 Billion Sportswear...
New Balance has always kept a little quieter than its rivals. In the late 1980s, for example, as Air Jordan sneakermania was setting in, it adopted a philosophy called “Endorsed...
