TCS has entered a long-term, strategic partnership with Danish retailer Salling Group. File
| Photo Credit: Reuters
TCS has entered a long-term, strategic partnership with Danish retailer Salling Group to drive sustainability, technology innovations and improve organisational efficiency.
This collaboration would cover Salling Group’s 2,100 stores, brands and 68,000 employees across Denmark, Poland, Germany, Estonia, Lithuania and Latvia including BR, a nationwide toy store chain, franchise quick-service restaurants Carl’s Jr. and Starbucks, and grocers føtex, Bilka, Netto and RIMI Baltic.
As part of this partnership, TCS would help the Salling Group’s cloud adoption journey and subsequently stabilise the operations to drive more agility, scalability, and sustainability. Additionally, TCS would support the retail group’s digital transformation, focusing on enhancing the e-commerce platform to be more responsive to the evolving consumer demands.
TCS would also leverage its AI-enabled cloud operations solution, Cloud Exponence, which applies a Machine First approach and optimizes machine-human collaboration to deliver smart managed services in hybrid cloud environments. Through the power of AI and intelligent automation of operational tasks, along with built-in security and compliance, the solution reduces cloud management overheads, offers consistent service delivery experience and provides full-stack infrastructure services.
Vikram Sharma, Country Head, TCS Denmark, said, “Salling Group is an esteemed and successful retail group with a century long legacy, playing a vital role in the Danish community and across Europe. We will bring our global retail experience and technical prowess to help the Salling Group build resilience and unlock new technologies to help drive their strategic goals.”
TCS has had a strong presence in Denmark for the past 30 years. Currently, over 20,000 TCS employees support leading enterprises in the Nordics, driving growth and transformation for some of the region’s top multinationals in sectors such as banking, financial services, insurance, telecom, and hi-tech, said the tech firm.
Published – June 17, 2025 10:21 am IST
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