Telegram now has over 1 billion monthly users, with 450
million active daily. India led global downloads in 2024 with about 100 million
installs, followed by the U.S. and Russia, each surpassing 38 million,
according to Magnetto, a digital marketing agency specializing in Telegram
advertising, in its Telegram Marketing Report 2025.
The platform is increasingly used by brokers and CFD and crypto
firms for client onboarding, marketing, and trading activities.
Brokers Adopt Mini Apps for Trading
Brokers such as NAGA and Blum have adopted Telegram mini
apps to manage client onboarding, deposits, and trading directly within the
platform. This integration has contributed to client growth and higher
transaction volumes. Channels and bots are widely used for communication and
marketing purposes.
Telegram’s Role in Cryptocurrency Use
The report highlights Telegram’s role in cryptocurrency
adoption. Nearly one-third of users have interacted with digital assets. Among
these, 16 percent are experienced market participants, while 7 percent began
with Toncoin, indicating the platform’s growing influence in introducing new
users to crypto.
User Demographics and Daily Engagement
Users aged 25 to 34 constitute the largest share at 29
percent. More than half of the global user base is male. Around 20 percent work
in IT or internet-related fields, and 13 percent hold managerial positions. On
average, users spend over 41 minutes per day on the app.
High Engagement Across Channels and Bots
Telegram channels receive over one trillion views each
month, with open rates between 55 and 60 percent. More than 15 million people
subscribe to Telegram Premium. Bots and mini apps are increasingly popular,
with over 10 million active bots and 500 million users interacting with mini
apps monthly.
Advertising and Industry Impact
Advertising tools are expanding, including Telegram Ads and
Mini App Ads. Influencer marketing also plays a notable role in conversions.
The report notes that mini apps could affect industries from e-commerce to
fintech, though challenges persist in analytics and monetization.
Telegram Scams Rise Amid Growing Broker and Crypto Use
Telegram has been linked to coordinated pump-and-dump
schemes, where groups manipulate stock prices before selling for profit. Regulatory
authorities in Australia have prosecuted several individuals involved in
such activities.
Fraudsters also use Telegram
alongside AI tools to run pig butchering and romance scams. Victims are
often contacted on other platforms first, then moved to Telegram for further
fraudulent activity.
Some governments have taken action due to Telegram’s role in
financial crimes. Vietnam, for example, announced
plans to block the platform after it failed to cooperate with local
authorities on illegal activity.
Surveys show Telegram is one of the platforms where traders
most frequently lose funds to scams. A
2024 study indicated that over 60 percent of targeted traders reported
financial losses after interacting with Telegram trading groups.
Clone scams are also common on the platform. Fraudsters
impersonate well-known brands or signal providers to deceive users, with
some fake channels amassing tens of thousands of followers before being
reported.
This article was written by Tareq Sikder at www.financemagnates.com.
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