The 5 Best 65-Inch TVs of 2025

TVs are sold in many sizes, but 65-inch models are among the most popular. This size often hits just the right sweet spot for a lot of spaces, and brands typically use 65 inches as the premier size for their flagship displays. However, performance can vary a lot depending on the specific model you buy. That’s why I’ve conducted hands-on tests to select the best 65-inch TVs available.

The Samsung S90D 4K TV earns my highest recommendation overall. Thanks to its OLED panel and quantum dot technology, it delivers stunning contrast and vibrant colors. But if that’s too pricey, the Roku Plus Series is my pick for the best 65-inch TV on a budget. It can’t match the S90D’s image quality, but it offers better picture performance than other TVs in its price range.

I’ve been reviewing home entertainment products for over a decade and have used that experience to inform my TV testing process. My recommendations include various display types, so you’re sure to find something here to suit your needs.

Our top picks for the best 65-inch TVs

Best overall: Samsung S90D – See at Amazon

Best on a budget: Roku Plus Series – See at Amazon

Best premium display: LG G5 – See at Amazon

Best midrange model: TCL QM7 – See at Amazon

Best anti-glare screen: Samsung S95D – See at Amazon

Best overall

samsung 65 inch s90d 4k oled tv

Samsung 65-inch S90D OLED 4K TV

The S90D is our favorite TV overall. Its QD-OLED panel delivers a high-contrast image with vivid colors, wide viewing angles, and impressive brightness for this class.

When factoring in performance and price, the Samsung S90D is the best 65-inch TV — and my pick for the best TV period — that you can buy. It wowed in all my tests, and it can often be found for around $1,300 to $1,600, which is fantastic for such an impressive display.

Part of what makes the 65-inch S90D so impressive is the display’s use of an OLED panel with quantum dots. Similarly priced LG OLED TVs are missing quantum dots, and this feature enables the S90D to produce brighter colors. Coupled with the TV’s infinite contrast ratio, the S90D’s quantum dot filter leads to gorgeous high-dynamic-range (HDR) images. In my testing, I measured a peak brightness of around 1,240 nits, which is excellent for a midrange OLED and about 200 nits more than Samsung’s older S90C TV.


A Samsung S90D TV on a media console with an image of a mountainside lake on its screen.

The Samsung S90D has better color performance than other 65-inch OLEDs in its price range.

Steven Cohen/Business Insider



And though it’s disappointing that Samsung doesn’t support the Dolby Vision format, which can provide a more finely-tuned HDR image, the S90D’s HDR10 and HDR10+ capabilities are so strong that I don’t think most people will notice a difference. You can learn more about how various HDR formats compare in our HDR TV guide. The S90D also upscales lower-resolution content well, but it can’t match the picture processing of high-end Sony displays. 

Whether you’re watching 4K movies in a dark room or enjoying sports in an average living room during the day, the S90D looks great. It also has wide viewing angles, so you can sit to the side without a loss in image quality. The smart TV interface is solid as well, though its navigation speed isn’t as consistent as I’d like. I also ran into some glitches related to notification pop-ups and automatic app start-ups, but these issues should be easy to fix with firmware.

On the plus side, Samsung’s OS is one of the few smart TV platforms supporting Xbox Game Pass, which lets members stream high-end games without a console. The TV also supports a high 144Hz refresh rate when paired with a PC, making this an ideal gaming display.

Buyers should note that a 2025 version of this TV, called the S90F, is also now available. The new model gets a bit brighter, but it costs a lot more. Given current sale prices, the S90D remains the better value of the two.

Check out our full guide to the best Samsung TVs.

Best on a budget

Roku 65-inch Plus Series 4K QLED TV

Roku 65-inch Plus Series QLED 4K TV

Roku’s Plus Series is the company’s budget-friendly QLED TV. The display boasts local dimming and quantum dots to deliver solid contrast, color, and brightness performance for the money. It also uses our favorite smart TV interface and includes a handy rechargeable remote.

The Roku Plus Series stands out as one of the best 65-inch TVs in its price range. Most budget-friendly TVs are missing key features like local dimming and quantum dots, and these omissions severely limit their contrast and color performance. But the Roku Plus Series manages to include these features while maintaining an affordable price. The 65-inch model is often on sale for just under $500, which is a great value.

Thanks to its QLED panel and local dimming backlight, the Plus Series is able to offer a wide range of colors and solid black levels. It also offers decent brightness for this class. Most entry-level TVs max out at around 300 nits of brightness, which isn’t enough to show off the benefits of HDR content. However, the Plus Series can achieve around 600 nits. I typically recommend TVs with at least 1,000 nits to get the best performance, but 600 is good for a budget TV.


A scene from “Guardians of the Galaxy Vol 2” on a Roku Plus Series 4K TV.

Scenes from “Guardians of the Galaxy Vol. 2” pop with HDR contrast and color on the Roku Plus Series TV.

Ryan Waniata/Business Insider



That said, the Plus Series’ dimming performance isn’t as good as that of pricier TVs with Mini LED backlight systems or OLED screens. Our reviewer noticed some blooming (halos around bright objects) and other backlight imperfections. But these flaws are expected of a TV in this price range.

Gamers should also note that the Plus Series only has a 60Hz refresh rate. Higher-end TVs have 120Hz, 144Hz, and even 165Hz support. This slower refresh rate means the display can’t support high-frame-rate signals when connected to a PS5, Xbox Series X/S, or PC. If you want an affordable 120Hz TV, I recommend stepping up to the midrange TCL QM7.

The Plus Series also has limited viewing angles, so the image does wash out if you sit to the side of the screen. This is a typical drawback found on QLED TVs in this class, so the Plus Series is far from unique in this regard. But it’s still something to be aware of.

Roku sells a newer version of this TV as well, and this updated 2025 model uses a better Mini LED backlight. This should result in improved contrast, but the new model costs more. Given the current price difference, I give an edge to this older Plus Series as the better budget buy.

Read our Roku Plus Series 4K TV review.

Check out our guides to all the best budget TVs and best TVs under $500.

Best premium display

LG G5 OLED 4K TV

LG 65-inch G5 OLED 4K TV

The G5 is LG’s flagship OLED TV for 2025. It’s one of the brightest OLED TVs we’ve ever seen, delivering high-end image quality and an elegant design that can hang flush on your wall.

The LG G5 is the high-end TV to beat. This premium OLED model dethrones my previous pick in the category, the Sony A95L. The A95L is still an incredible TV, but the G5 bests it in overall image performance.

The G5’s biggest benefit over other OLED TVs in this class is its amazing brightness. Though OLEDs used to struggle with brightness, the G5 can actually outperform several flagship QLED sets. On an industry standard 10% test pattern, I measured a peak of 2,410 nits using the set’s most accurate picture mode. That’s a whopping 900 nits more than last year’s G4 OLED and the highest measurement I’ve ever recorded on an OLED.

This high luminance gives bright HDR highlights, like explosions and shimmering reflections, a noticeable bump in overall impact. At the same time, the G5’s OLED screen maintains perfect black levels and pixel-level contrast control, so there’s none of the blooming or backlight patchiness that you might see on even the most expensive QLED TVs. Check out our QLED vs. OLED comparison for more details.


An LG G5 OLED is on a media console, and the screen shows an image of a river running through grasslands.

The G5 is the top high-end TV of 2025 so far. (The pedestal stand is sold separately.)

Steven Cohen/Business Insider



The G5 also has wide viewing angles, so the image doesn’t fade or wash out if you sit to the side of the TV. Gaming capabilities are strong, thanks to a max refresh rate of 165Hz with a PC or 120Hz with a current-gen console like the PS5 and Xbox Series X. LG also now supports the Xbox app, which lets Game Pass members stream games without an Xbox system.

Of course, the G5 isn’t perfect. The TV had some issues with posterization (blocky rather than smooth gradations of colors and shadows), but LG released firmware updates to address this. During my testing, I found this flaw to be so rare that I don’t consider it to be a notable drawback.

Like all LG TVs, the G5 uses the webOS smart TV system, which works well enough for most people’s streaming needs. However, I don’t love how much the interface emphasizes shopping recommendations, and its content curations aren’t the best. The G5’s fantastic image quality far outweighs any of these software hiccups, but you can get a more reliable smart TV experience from other platforms like Roku and Google TV.

From a design perspective, the G5 features a premium aesthetic, high-quality materials, and a flush wall mount that allows you to hang it up with no gap. On the downside, unlike last year’s G4, this model does not include a pedestal stand. If wall mounting isn’t possible in your space, you’ll need to buy a stand separately.

While the G5 is my top pick for the best high-end TV right now, there are alternatives that promise similar image quality. Sony just launched a new flagship 65-inch OLED called the Bravia 8 II that could beat the G5 in some areas. Likewise, Panasonic is releasing a similar premium OLED later this year. I’ll be testing both models to see how they stack up. But for now, the G5 is the reigning champ.

Read our LG G5 4K TV review.

Best midrange model

TCL QM7 65-inch TV

TCL 65-inch QM7 QLED 4K TV

The TCL QM7 is an impressive midrange QLED TV. Its Mini LED contrast performance, high brightness, and 144Hz gaming capabilities are nearly unrivaled at this price range.

TCL’s QM7 is one of the best 65-inch TVs on a midrange budget. The display’s QLED panel delivers a peak of around 1,700 nits, which makes it one of the brightest displays in its price range. This high brightness gives HDR images sparkling intensity and gives you plenty of headroom to pump up SDR (standard dynamic range) luminance to combat glare. This is especially useful when watching sports in a room with lots of windows. 

Like its predecessor, the Q7 QLED, the QM7 has local dimming support. This feature allows the TV to precisely adjust its light output across specific zones. Even better, the QM7 uses Mini LEDs rather than the standard-sized LEDs found on the Q7. As a result, the display can pack in more zones, which leads to better contrast control. 


A photo of a TCL QM7 4K QLED TV on a media console displaying a video with mountain by a lake.

The QM7’s brightness performance is excellent for a midrange set.

Steven Cohen/Business Insider



This leads to excellent image performance, and I didn’t notice any major blooming around bright objects during my review. That said, black levels aren’t perfect, and they don’t quite disappear into a dark room the way they would on an OLED model. And though decent, the TV’s handling of lower-quality sources isn’t as sharp and clean as I’ve seen on pricier sets from brands like Sony, LG, and Samsung.  

Like most QLED TVs, viewing angles are also mediocre, so colors and contrast fade if you sit to the side of the display. On the plus side, the TV is well-equipped for gaming. It’s one of the most affordable 144Hz displays on the market, which enables smooth gameplay when paired with a compatible PC. 

I was also impressed by the TV’s snappy Google TV interface, which offers access to all of the best streaming services. Some glitches did pop up during my testing, but nothing was bothersome enough to impact my overall experience.

Buyers should note that TCL sells a new 2025 version of this TV, called the QM7K, which promises improved dimming performance. However, the QM7K costs more. I’m testing the QM7K now and will update this guide with more details in the coming weeks.

Read our TCL QM7 4K TV review. 

Check out our guide to the best sports TVs.

Best anti-glare screen

samsung 65 inch s95d 4k oled tv

Samsung 65-inch S95D 4K OLED TV

Samsung’s S95D is the brightest OLED we’ve ever tested. It features a new matte screen that nearly eliminates reflections, making it ideal for rooms that struggle with glare. However, the matte design gives black levels a slightly faded look in direct light.

Reflections can be tricky to deal with in rooms that let in a lot of light. Most TVs use glossy panels, and while this type of screen offers great contrast, it creates a mirror-like effect with glare. To solve this, the Samsung S95D uses a unique matte coating.

The S95D’s screen nearly eliminates direct reflections. Seriously, this set is a game changer for rooms where glare is unavoidable. The S95D is also quite bright for an OLED, offering a peak of about 1,700 nits with HDR content and near 800 nits with SDR. This makes it ideal for people who like to watch TV during the day.


A Samsung S95D TV displays an image of blue swirling water while resting on a media console in a living room.

The S95D’s matte screen handles glare and reflections better than most competing TVs.

Steven Cohen/Business Insider.



However, the S95D’s matte screen isn’t perfect, and it has one notable drawback. When light hits the screen, it scatters in such a way that it elevates black levels. This isn’t noticeable when watching bright content, but dim scenes take on a slightly faded look. Thankfully, in a dark room with the lights off, black levels look just as deep as they do on any other OLED.

There’s a clear tradeoff here, and ultimately, whether the S95D is the right fit for your needs comes down to your personal preferences as a viewer. But if reflections are a big problem in your space, this could be the solution you’re looking for.

Samsung also sells a 2025 version of this TV, the S95F, that gets a bit brighter. The new model is an excellent high-end TV with similar anti-glare performance, but it costs a lot more, so I only recommend it to big TV enthusiasts.

Read our Samsung S95D 4K TV review and Samsung S95F 4K TV review.

How we test 65-inch TVs


A TV with a brightness test pattern displayed and a colorimeter attached to the screen.

We evaluate key factors, such as brightness, smart TV navigation, viewing angles, black levels, and contrast, on every 65-inch TV we test.

Steven Cohen/Business Insider



To pick the best 65-inch TVs, our reviewers relied on hands-on testing bolstered by more than a decade’s worth of experience covering home entertainment products. To test displays, we evaluate general picture clarity, contrast performance, HDR peak brightness, color, off-axis viewing, smart TV features, and value for the money. 

Brightness is measured using a colorimeter. Other objective display capabilities are evaluated using test patterns found on the Spears & Munsil UHD HDR Benchmark 4K Blu-ray disc. 

But while test patterns are important to get a sense of a display’s capabilities, they only tell part of the story. What’s even more important is how a TV actually looks when displaying real-world content. With that in mind, we also use these TVs for day-to-day viewing and watch lots of scenes from movies and shows with clips specifically selected to emphasize a display’s black levels, highlights, color capabilities, and upscaling. Our demo material includes a mix of 4K, 1080p high-definition (HD), and standard-definition (SD) content from streaming devices, cable TV, and Blu-ray discs. We also watch content in different lighting conditions to evaluate bright-room and dark-room performance. 

The best 65-inch TVs will also have excellent smart TV features, so we test overall navigation speed and app stability, voice search, digital assistant integration, and extra perks like game streaming support. 

For more info on our review process, visit our page detailing how we test tech products.

65-inch TV FAQs


An image of the LG B5, C5, and G5 OLED TVs on display at an LG event.

LG’s 2025 C5 (left) and G5 (right) OLED TVs are now available.

Steven Cohen/Business Insider



Is it worth buying a 65-inch TV?

If you have the space for it, we think 65 inches is the ideal size to consider when shopping for a new TV, especially a 4K model. Many brands use 65 inches as their flagship size to showcase their best 4K TVs, and this size is great for delivering big-screen immersion without taking up too much room. If you’re looking for a media console or mount to use with a 65-inch TV, check out our guides to the best TV stands and best TV wall mounts for our top picks. 

Of course, you can still find excellent TV models in smaller sizes if you need something more compact. Likewise, top displays are available in larger sizes if you want an even more immersive screen.

Check out our other size-specific guides for more display recommendations:

Should you buy a 2025 or 2024 65-inch TV model?

Most TV brands have released new 2025 display models. That said, many 2024 TVs will remain available for the better part of the year and carry much lower prices than their 2025 counterparts.

Though there are exceptions, most 2024 models offer very similar performance when compared to their 2025 successors. For that reason, we continue to recommend certain 2024 TV models as top picks.

For more details on new 65-inch displays, check out our 2025 TV roundups:

How much should you spend on a 65-inch TV?

Exactly how much you should spend on a 65-inch TV depends on your viewing needs. The best 65-inch TVs range in price from around $500 to over $3,000. You can also find cheaper entry-level 65-inch TVs for under $400, but we generally recommend paying more for one of our above-mentioned picks.

Buyers shopping for a midrange 65-inch TV should expect to spend $500-$1,000. In this price range, you can find 65-inch QLED TVs that offer advanced picture quality features, like local dimming, and good brightness performance that can reach 600-1,700 nits.

Buyers who want an upper-midrange or high-end 65-inch TV should be looking to spend $1,000-$4,000. You can find advanced 65-inch QLED TVs that deliver up to 3,000 nits of brightness in the $1,000-$2,000 range, while the best OLED TVs with infinite contrast ratios tend to sell for $1,500-$4,000.  

The best 65-inch TVs often go on sale throughout the year, but the lowest prices are available during sales events like Prime Day and Black Friday and around major sports championships like the Super Bowl.

How far should you sit from a 65-inch 4K TV?

The benefits of a 4K screen become most noticeable when you sit at a distance of around one to 1.5 times the size of your TV. At that distance, you’ll be able to see the extra detail that 4K resolution offers compared to a 1080p high-definition screen. The ideal viewing distance for a 65-inch 4K TV should be between 5.4 and 8.1 feet from your TV.    

You can sit farther away and still enjoy a 65-inch 4K TV, but that range will yield the best visible detail. Otherwise, you’ll want a bigger screen to get the full benefits of 4K.  

Should you purchase a 65-inch 8K TV?

Though some brands do sell 65-inch 8K TVs, we don’t recommend buying one in this screen size. When viewing it at a reasonable distance, 65 inches just isn’t big enough to show off the benefits of an 8K resolution screen. 

A 75-inch or larger 8K TV is better suited for highlighting the additional detail you get with 8K resolution, but even then, the benefits are subtle. We recommend saving money and going with a 4K model if you want a 65-inch TV.

Do TVs have good sound quality?

Though the best 65-inch TV models have better built-in speaker systems than smaller displays, performance is still limited compared to a separate soundbar or surround sound setup. Speakers integrated into most TVs use small audio drivers that can lead to weak bass and muddy dialogue. 

We recommend buying a soundbar to improve audio performance. For the most immersive experience, look for models that support Dolby Atmos, a spatial audio format that can spread sound effects around your room.

Check out our speaker and soundbar guides to see our top recommendations:



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