Wednesday, January 14, 2026

The Zacks Analyst Blog Highlights Alphabet, Amazon, Apple and Microsoft

Chicago, IL – January 9, 2026 – Zacks.com announces the list of stocks featured in the Analyst Blog. Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks and the financial markets. Stocks recently featured in the blog include: Alphabet GOOGL, Amazon AMZN, Apple AAPL and Microsoft MSFT.

Here are highlights from Thursday’s Analyst Blog:

Alphabet shares have jumped 64.7% in a year, making GOOGL the best-performing stock among the Magnificent 7 group. The shares have outperformed the Roundhill Magnificent Seven ETF (MAGS) that provides focused, equal-weight exposure to the Magnificent 7 stocks: Amazon, Apple, Meta Platforms, Microsoft, Nvidia, Tesla and Alphabet. While MAGS returned 19.5% in the trailing 12-month period, Amazon, Apple, Meta Platforms, Microsoft, Nvidia and Tesla appreciating 8.8%, 7.5%, 5%, 14.5%, 35% and 9.4%, respectively.

GOOGL shares have outperformed the Zacks Computer and Technology sector, which appreciated 25.7% over the same timeframe. GOOGL’s outperformance can be attributed to its continuing AI push across its search, YouTube, and cloud computing platforms. An expanding focus on improving enterprise footprint is expected to boost prospects amid stiff competition in the cloud computing domain from the likes of Microsoft and Amazon. However, stiff competition along with Google Cloud’s capacity constraints and an uncertain macroeconomic environment has the potential to hamper prospects.

A Value Score of D suggests a premium valuation for Alphabet at this moment. GOOGL stock is overvalued, with a forward 12-month price/sales of 9.93X compared with the sector’s 7.45X and Apple’s 8.32X.

Google continues to dominate the Search business with a roughly 90.83% share, followed by Microsoft’s Bing, with a 4.03% share, per the latest data from StatCounter. The company has been actively embedding AI, especially within Search, to enhance user experience, provide better AI-focused features and consequently improve ad performance.

AI Overviews and AI Mode are driving overall queries and commercial queries, thereby driving monetization opportunities. The addition of shopping capabilities in AI Mode is now helping people shop conversationally in Search. Google has added new AI features in Search that help users build travel plans.

AI Max is helping businesses identify new customers by delivering the most relevant ad across surfaces. It is also expanding the reach and accessibility of advertisers by matching them against additional queries. GOOGL continues to infuse Generative AI (Gen AI) capabilities at every step of the marketing process. The availability of Imagen 4 in Asset Studio and Product Studio is helping businesses produce more and better creatives.

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