TKO Group Holdings, the parent company of UFC and Zuffa
Boxing, has signed a multi-year agreement with Polymarket. The deal will bring
real-time fan sentiment tools to live fight broadcasts and in-venue
experiences, the companies said today (Thursday).
UFC and Zuffa Boxing will be the first sports organizations
to directly integrate prediction market technology into the fan experience.
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Prediction markets have grown rapidly among retail traders.
In October, Polymarket
and Kalshi recorded over $7.4 billion in combined trading volume, driven
mainly by sports-related contracts. The rise reflects growing interest in using
these platforms for social forecasting and engagement, rather than traditional
betting, as fans track outcomes in real time.
UFC Adds Fan Prediction Scoreboard Feature
A key feature of the agreement is the Fan Prediction
Scoreboard, powered by Polymarket. The scoreboard will show how fans worldwide
are forecasting each fight as it happens.
Polymarket operates social forecasting markets, not
regulated sports betting. Users trade on yes-or-no questions, such as “Will
Fighter A win this round?” Market prices shift as fan sentiment changes. The
scoreboard adds an additional layer of information to broadcasts.
Polymarket will also serve as the first official brand
partner of Zuffa Boxing, the professional boxing promotion set to launch in
January 2026. The company will provide in-arena activations and digital content
for upcoming fights.
AAAAAND NEW…Official Exclusive Prediction Market of the UFC & TKO.POLYMARKET pic.twitter.com/7QzS3Yg41X
— Polymarket (@Polymarket) November 13, 2025
QCEX Deal Enables Polymarket US Return
Meanwhile, Polymarket
has acquired the parent company of QCEX, a CFTC-licensed exchange and
clearinghouse, in a $112 million deal. The acquisition provides a legal
framework for Polymarket to resume service to U.S. users.
Quadcode Group will serve as a strategic shareholder and
technology partner. The move follows the conclusion of a federal investigation
into Polymarket’s previous operations, which had led to restrictions on U.S.
users.
QCEX received CFTC approval to operate as a derivatives
exchange and clearinghouse in July. Polymarket allows trading on real-world
events, including politics, sports, and international affairs, using
cryptocurrency. A timeline for U.S. relaunch has not been disclosed.
This article was written by Tareq Sikder at www.financemagnates.com.
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