More than 120 global leaders will convene in Riyadh for the inaugural TOURISE Summit this November, bringing together the largest cross-sector gathering covering all industries that benefit from the trillion dollar tourism sector.
From sports, entertainment, media, transport and aviation; representatives from government, business and non-profits will join Expedia, Google, Amadeus, Accor, Nikki Beach, Red Sea Global, Certares and the Public Investment Fund (PIF).
From headline panels and visionary keynotes to fireside chats and immersive sessions, TOURISE will spotlight the forces transforming global tourism, and the ideas shaping what comes next for the future of tourism.
RIYADH, Saudi Arabia, November 04, 2025–(BUSINESS WIRE)–Get ready to witness history in the making. Over three electrifying days, across two dynamic stages, more than 120 of the world’s most influential visionaries, change-makers, and industry pioneers will converge at the inaugural TOURISE Summit – the boldest global platform designed to unite governments, businesses, investors, and innovators under one roof to reshape the trillion-dollar tourism industry.
In a world grappling with fragmentation and uncertainty, TOURISE emerges as the ultimate catalyst for transformative collaboration and decisive action. This is not just a summit – it’s a movement. A year-round global platform where bold ideas become real-world solutions, and where the future of tourism is forged.
His Excellency Ahmed Al-Khateeb, Minister of Tourism of Saudi Arabia and Chairman of TOURISE, said, “TOURISE is where the world’s most diverse and powerful voices unite – public and private sector leaders and innovators from across every industry touched by tourism’s economic force. This summit is a launchpad for groundbreaking ideas and bold solutions that will drive our industry forward. With an extraordinary lineup of speakers, we’re set to spark conversations that will inspire action and shape a more inclusive, resilient, and future-ready tourism ecosystem.”
TOURISE 2025 is your front-row seat to the future; a place where public and private sectors, technology, finance, culture, and sustainability collide to rewrite the rules of global tourism for the next half-century.
Meet the speakers:
HE Yasir Al-Rumayyan, Governor, PIF Saudi Arabia
Ariane Gorin, CEO, Expedia
Ambassador Patricia Espinosa, Founder, onepoint5
Gloria Guevara, Interim CEO, World Travel & Tourism Council
Shaikha Nasser Al Nowais, Incoming Secretary General of UN Tourism
Luis Maroto, CEO, Amadeus
Francis Suarez, Mayor, Miami
Paul Griffiths, CEO, Dubai Airports
Lucia Penrod, Co-Founder & Owner, Nikki Beach
Sébastien Bazin, CEO, Accor
Eduardo Santander, CEO, European Travel Commission (ETC)
Harvey Goldsmith CBE, Founder, Nvisible Productions
Jean-Marie Tritant, CEO, Unibail-Rodamco-Westfield
Patrick Chalhoub, Executive Chairman, Chalhoub Group
Sir Ben Elliot, CEO & Co-Founder, Quintessentially & Hawthorn Advisors
Thomas Woldbye, CEO, Heathrow Airport
Paolo Barletta, CEO, Arsenale Group
Greg O’Hara, Founder and a Senior Managing Director, Certares
Martin Nydegger, CEO, Visit Switzerland
Steve Hafner, Co-Founder & CEO, Kayak.com
Abdullah Aldawood, Managing Director, Qiddiya Investment Company
David Woessner, Co-Founder & Partner, FutureOf
Fettah Tamince, Founder & Chairman, Rixos Hotels
Manfredi Lefebvre d’Ovidio, Chair of WTTC, Co-Chairman of Abercrombie & Kent, Chairman of the Heritage Group
Christie Travers-Smith, Director of EMEA Strategic Partnerships, Google Inc.
