Webull has
rolled crypto trading back into its primary investment app, reversing a
previous decision that required U.S. customers to use a separate application
for digital asset transactions.
Webull Consolidates Crypto Trading Into Primary Platform
The brokerage
platform now lets users trade over 50 cryptocurrencies directly through
the main Webull app, including Bitcoin, Ethereum, and Solana. Trading runs
around the clock, seven days a week.
Previously,
anyone wanting to buy or sell crypto through Webull had to download and manage
the separate Webull Pay app. The company has now integrated those accounts back
into the primary platform, allowing users to handle stocks, options, and
digital currencies from a single interface.
Anthony
Denier, who serves as U.S. CEO and Group President at Webull, said the change
addresses customer feedback about managing multiple accounts across different
apps.
“Our
mission has always been to deliver a streamlined, user-centric investing
experience,” Denier explained. “By reintegrating crypto trading into
the Webull app, we are making it easier for customers to access and manage
their entire portfolio, whether they’re trading stocks, options, or digital
assets.”
The move
comes as retail investors increasingly view cryptocurrencies as part
of their broader investment strategy rather than a separate asset class
requiring specialized platforms.
Long-Awaited Return to
U.S. Market
Today’s
(Monday’s) launch caps a months-long effort to bring crypto trading back to
American customers. In July, Webull consolidated its crypto operations by
merging Webull Pay LLC into the parent company, setting up the infrastructure
for this relaunch.
The company
had discontinued cryptocurrency trading on its main U.S. platform in 2023,
forcing customers who wanted digital asset exposure to use the standalone
Webull Pay app instead. That decision proved unpopular with users who preferred
managing all their investments in one place.
Brazil
became Webull’s testing ground for the return to crypto. The company
successfully relaunched digital asset trading there last month, giving
management confidence to expand the integrated approach to other
markets.
“The
improving clarity of cryptocurrency regulations, both in the United States and
internationally, underlies our decision to bring crypto trading back to our
platform,” Denier said during the July announcement of the corporate
restructuring.
Geographic Limitations
Remain
Webull’s
crypto trading currently operates only in the United States and Brazil. The
company plans to expand digital asset trading to additional markets over the
coming months but hasn’t specified which regions will gain access next.
Stephen
Yip, who leads Webull Pay as CEO, framed the integration as responding to how
modern investors prefer to manage their money.
“Cryptocurrencies
have become an essential part of today’s diversified investment
strategies,” Yip said. “We are excited to again offer crypto trading
through Webull to deliver a more unified and convenient experience that
reflects how modern investors want to manage their portfolios.”
Competitive Landscape
The
consolidation puts Webull in line with other major retail brokerages that offer
both traditional securities and digital assets through single platforms.
Competitors like Robinhood and Charles Schwab have maintained integrated
approaches to crypto trading rather than requiring separate applications.
Webull has
also been building relationships with established crypto players. Last year,
the company partnered with Coinbase Derivatives to offer Bitcoin and Ethereum
futures to U.S. retail investors, expanding beyond spot trading into
derivatives markets.
Webull
trades on NASDAQ under the ticker BULL and serves more than 24 million
registered users across 14 global markets. The announcement about the
introduction of crypto in the US did not immediately affect the company’s share
price in Monday’s premarket, while on Friday the stock had closed at $15.41.
This article was written by Damian Chmiel at www.financemagnates.com.
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