Often, misvestment wears disguises.
A week ago, my friend Rathi called and asked for suggestions on investment avenues. When I asked her about her goal, she said, “I have three more months before the financial year ends. I want to save on taxes.”
The urgency to reduce tax had already defined the decision. Often, misvestment wears disguises. Last week, we examined a few investor archetypes. Now, let us unpack the rest.
The Taxvestor
Taxvestors’ investment choices begin with options of reducing Tax Deducted at Source (TDS).
As a result, they choose tax-saving instruments without examining returns, lock-in period or long-term impact. Most of the traditional tax-saving options struggle to deliver returns beyond 6-8 per cent, barely keeping pace with inflation, leave alone real wealth creation.
Misvestment occurs when tax relief is mistaken for wealth (value) creation. Tax-saving instruments offer some immediate and tangible benefit but, in the process, you incur an opportunity cost (cost of missing an opportunity) by locking hard-earned money into such low-return-yielding financial instruments that may quietly erode long-term growth. Imagine locking ₹1,50,000 a year at just 7.1 per cent interest rate per annum in PPF for 15 years. While it satisfies tax-saving needs in the short term, the returns may barely outpace inflation, limiting real wealth creation. Over time, what feels like a prudent year-end tax-saving decision can turn into wealth destroyer. This is not because tax planning is wrong, but because it is misunderstood as investing.
The Fomovestor
Now imagine this. A large land-promotion event is held on the city outskirts. Your favourite celebrities associated with the developer participate in the event, adding credibility and excitement. The promoter announces “most plots are already booked” and only a few remain. Buyers are told the current price is valid only for three days and rates will be revised shortly. The promoter also adds sweeteners: “If you book a plot today, you will get one gram of gold coin; and if you book five plots, you will get an electric scooter for free. Further, an extra discount of ₹50 per square foot will be offered for the early birds.” Such cues are enough for Fomovestors to jump onto the bandwagon. They watch others rushing to book and simply follow suit driven by the Fear Of Missing Out (FOMO). What convinces them is the urgency created around it. For a Fomovestor, this opportunity feels rare and hesitation like a loss. They perceive speed as security and evaluation as risk. Misvestment occurs when the fear of missing out overrides patience, due diligence and timing.
The Trendvestor
A Trendvestor chases trends and follows the market’s flavour of the moment. If meme coins are flying off the shelves today, Trendvestors join the wave until something else captures their attention. EV stocks one year, defence shares the next, meme coins when social media buzz peaks and so on.
The trend itself becomes the signal to buy. Misvestment occurs when momentum is mistaken for merit. By the time most Trendvestors enter, the trend is often mature. They end up buying at peak or near-peak prices rather than buy on the dips.
The Hotvestor
Hotvestors ‘invest’ in moments of excitement. A sudden price spike, buzzing IPO day or a viral tip is enough to trigger action. The decision is impulsive. At first glance, Trendvestors and Hotvestors may look similar, but they are not. Trendvestors buy because something has been rising for a while and the trend is visible over time and Hotvestors buy as it feels suddenly exciting at that moment.
The Greenvestor
Greenvestors ‘invest’ to align money with ethical values. Environmental impact, social cause or ethical intent becomes the primary filter, often outweighing returns, valuation or risk. For instance, a Greenvestor invests in ESG or the so-called “ethical” or “green” options, even if returns take a back seat.
Real investment
Real investing begins where misvestment ends. It starts with clarity of goal, a focus on intrinsic value creation and the patience to let compounding work over time. When wealth generation becomes the objective and decisions are aligned with goals, risk and time horizon, investing moves away from reacting to noise and towards building lasting value.
(The writer is an NISM & CRISIL-certified Wealth Manager and certified in NISM’s Research Analyst module)
Published on December 22, 2025
