Polish
investment platform XTB made its first foray into professional tennis by
sponsoring 10 players during this year’s Roland Garros tournament, marking a
shift in the company’s sports marketing approach toward what it calls
“opportunistic marketing.”
The publicly listed fintech
company (WSE: XTB), which provides online investment services to over 1.6 million users
globally, supported players across 12 matches at the prestigious French Open.
Among those wearing XTB logos were Marie Bouzkova, Daniel Altmaier, Tereza
Valentova, Giulio Zeppieri, Quentin Halys, Jelena Ostapenko, Marketa
Vondrousova, Jaqueline Cristian, Rebecca Sramkova, and tournament breakout star
Lois Boisson.
The Roland
Garros appearance represents XTB’s latest sports marketing venture, following
partnerships with Formula 1’s McLaren team, mixed martial arts organization
KSW, and heavyweight boxer Tyson Fury.
The company
has also worked with high-profile athletes including Jose Mourinho, Joanna
Jędrzejczyk, Iker Casillas, and current brand ambassador Zlatan Ibrahimović.
Related: XTB UK Posts 120% Jump in Annual Profit Despite Revenue Decline: “Transition from a Pure CFD Broker”
Targeting Players from XTB
Markets
XTB’s
tennis strategy focused on supporting players competing against top-ranked
opponents, particularly those from markets where the company operates actively.
The approach proved successful with several sponsored athletes advancing deep
into the tournament.
Szymon Szymański, Chief Growth Officer at XTB
“Our
involvement in tennis fits perfectly with our strategy of building global brand
recognition for XTB. We want to be present where the most important things
happen in the world of sport,” said Szymon Szymański, Chief Growth Officer
at XTB. “During Roland Garros, we supported players facing the world’s
top-ranked competitors, especially those from markets where we are
active.”
The
tournament, one of tennis’s four Grand Slam events, offered significant
exposure with prize money exceeding 56 million euros this year. XTB’s presence
alongside other major global brands provided the company with substantial
international visibility during one of sport’s most watched events.
Local Market Focus
Continues
While
pursuing global partnerships, XTB maintains its commitment to local markets.
The company sponsors Poland’s Drifting Championships, Portugal’s Final Four Cup
in football, and partners with the boxing federation in the United Arab
Emirates.
XTB’s
marketing investments have contributed to rapid growth across Europe. In May,
the company became Poland’s largest brokerage house by number of active trading
accounts, according to KDPW data.
The
Warsaw-listed company, founded in 2004, operates 12 offices worldwide and
provides access to over 8,600 financial instruments including stocks, ETFs, and
CFDs across currencies, commodities, indices, and cryptocurrencies. XTB’s
platform supports 18 languages with 24/5 customer service availability.
Polish
investment platform XTB made its first foray into professional tennis by
sponsoring 10 players during this year’s Roland Garros tournament, marking a
shift in the company’s sports marketing approach toward what it calls
“opportunistic marketing.”
The publicly listed fintech
company (WSE: XTB), which provides online investment services to over 1.6 million users
globally, supported players across 12 matches at the prestigious French Open.
Among those wearing XTB logos were Marie Bouzkova, Daniel Altmaier, Tereza
Valentova, Giulio Zeppieri, Quentin Halys, Jelena Ostapenko, Marketa
Vondrousova, Jaqueline Cristian, Rebecca Sramkova, and tournament breakout star
Lois Boisson.
The Roland
Garros appearance represents XTB’s latest sports marketing venture, following
partnerships with Formula 1’s McLaren team, mixed martial arts organization
KSW, and heavyweight boxer Tyson Fury.
The company
has also worked with high-profile athletes including Jose Mourinho, Joanna
Jędrzejczyk, Iker Casillas, and current brand ambassador Zlatan Ibrahimović.
Related: XTB UK Posts 120% Jump in Annual Profit Despite Revenue Decline: “Transition from a Pure CFD Broker”
Targeting Players from XTB
Markets
XTB’s
tennis strategy focused on supporting players competing against top-ranked
opponents, particularly those from markets where the company operates actively.
The approach proved successful with several sponsored athletes advancing deep
into the tournament.
Szymon Szymański, Chief Growth Officer at XTB
“Our
involvement in tennis fits perfectly with our strategy of building global brand
recognition for XTB. We want to be present where the most important things
happen in the world of sport,” said Szymon Szymański, Chief Growth Officer
at XTB. “During Roland Garros, we supported players facing the world’s
top-ranked competitors, especially those from markets where we are
active.”
The
tournament, one of tennis’s four Grand Slam events, offered significant
exposure with prize money exceeding 56 million euros this year. XTB’s presence
alongside other major global brands provided the company with substantial
international visibility during one of sport’s most watched events.
Local Market Focus
Continues
While
pursuing global partnerships, XTB maintains its commitment to local markets.
The company sponsors Poland’s Drifting Championships, Portugal’s Final Four Cup
in football, and partners with the boxing federation in the United Arab
Emirates.
XTB’s
marketing investments have contributed to rapid growth across Europe. In May,
the company became Poland’s largest brokerage house by number of active trading
accounts, according to KDPW data.
The
Warsaw-listed company, founded in 2004, operates 12 offices worldwide and
provides access to over 8,600 financial instruments including stocks, ETFs, and
CFDs across currencies, commodities, indices, and cryptocurrencies. XTB’s
platform supports 18 languages with 24/5 customer service availability.
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