Kering has named Gianfranco D’Attis the new chief executive officer of Alexander McQueen, effective June 3.
D’Attis, most recently the CEO of Prada, will be based in London and report to Kering CEO Luca de Meo.
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In a statement released Monday evening after end of trading on the Paris bourse, de Meo said D’Attis “brings a powerful combination of strategic vision, operational rigor and deep luxury expertise.
“His ability to sharpen brand identity while driving disciplined execution will be critical as we refocus Alexander McQueen and unlock its full potential,” de Meo continued. “I am confident that, together with the teams, he will lead the house into its next phase of development.”
At McQueen, he is tasked with “strengthening brand clarity, elevating execution and improving financial performance.”
D’Attis was the first executive outside of the family to hold the CEO role of Prada, but he exited the role after a three-year stint following disagreements over strategy.
Kering touted that the executve brings more than 25 years of international experience in the luxury industry “with a strong track record in brand development, retail excellence and client engagement across key markets.”
At Prada, he “successfully strengthened brand desirability and drove growth through a more client-centric and disciplined approach,” the statement said.
D’Attis was previously president of Christian Dior Couture Americas. Earlier, he was international managing director of Jaeger-LeCoultre.
At McQueen, he succeeds Gianfilippo Testa, who “has decided to leave the group later this year,” Kering said. “We wish him all the very best in his next professional chapter.”
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