Alphabet Is Facing Thousands of Lawsuits. History Says This Is What May Happen

Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) has outperformed the broader market over the past year, but recent developments have halted the company’s run. Alphabet’s second-quarter results, released on July 22, spooked investors, as its free cash flow turned negative due to significant investments in artificial intelligence (AI). Further, Alphabet is facing legal troubles. There are thousands…


Alphabet Is Facing Thousands of Lawsuits. History Says This Is What May Happen

Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL) has outperformed the broader market over the past year, but recent developments have halted the company’s run. Alphabet’s second-quarter results, released on July 22, spooked investors, as its free cash flow turned negative due to significant investments in artificial intelligence (AI). Further, Alphabet is facing legal troubles. There are thousands of lawsuits alleging that the company’s social media platform, YouTube, causes addictive behavior and harms users, especially younger users (these lawsuits also target other social media leaders).

A federal judge recently ruled that these lawsuits can move forward. So, this may be the beginning of a drawn-out legal battle for Alphabet. Should investors avoid the stock due to these developments? Perhaps considering some major legal battles that large corporations have endured in the past will tell us something about the impact the ones Alphabet is facing could have on its business.

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Alphabet logo.
Image source: The Motley Fool.

Big corporations tend to overcome the challenge

The legal process is slow. Lawsuits against major corporations can take years, sometimes even decades. Companies with large client bases and significant earnings and cash flows can absorb these costs in various ways. They may insure themselves against significant legal troubles while gradually recognizing expenses and losses. Even a massive, multibillion-dollar settlement spread out over multiple years may not be too damaging to a well-established, financially sound company.

Further, businesses can even pass some of those legal costs on to customers by raising prices slightly. In other words, companies can navigate significant legal challenges when they are financially strong and flexible enough, and still generate strong results while facing lawsuits. That’s why even massive legal battles haven’t led to catastrophic consequences for many major corporations. Let’s take one famous example. Consider the dozens of lawsuits tobacco companies faced in the 90s.

This led to a massive 1998 settlement, called the Master Settlement Agreement (MSA), involving 46 U.S. states and several territories that agreed to settle the lawsuits against major tobacco companies in exchange for billions in ongoing payments and restrictions on advertisement. The major tobacco companies involved in these lawsuits survived the ordeal. For instance, Philip Morris International and Altria Group are descendants of the former Philip Morris, which signed the MSA.

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