This article first appeared on GuruFocus.
Alphabet Inc. (GOOG, Financials) has launched new subscription options for its YouTube TV service, offering more flexibility for consumers seeking lower-cost, content-specific plans.
The first year of the new SportsPlan is $54.99 a month. After that, it costs $64.99 a month. It gives you access to major sports networks including ESPN, Fox Sports 1, NBC Sports Network, and the new ESPN Unlimited. For an additional $7 a month, subscribers can buy a news bundle.
The first three months of YouTube’s Entertainment Plan, which has channels like Comedy Central, Paramount Network, Food Network, and HGTV, cost $44.99. The price goes climb to $54.99 after that. The price of a News + Entertainment + Family plan starts at $59.99 and goes up to $69.99 after three months.
The normal YouTube TV plan, which features more than 100 channels, will now cost $82.99 a month. You can still buy other features like NFL Sunday Ticket and HBO Max separately.
Analysts argue that Alphabet’s tiered pricing is a way for the company to keep users who are sensitive to price while still making money even while content expenses are going up and streaming competitors are getting stronger.
