New targeting and testing capabilities help brands scale RCS for Business while reducing common rollout risks and protecting performance
NEW YORK, May 20, 2026–(BUSINESS WIRE)–Attentive®, the omnichannel marketing platform redefining how brands and people connect, today introduced Visibility AI, a new targeting layer designed to help brands maximize the value of RCS for Business.
Attentive was among the first platforms to launch RCS for Business with Google in the U.S. Since then, the company has helped leading brands run and optimize RCS campaigns in real-world marketing programs—helping them send hundreds of millions of messages and supporting more than 250 approved RCS agents for brands across industries. Learnings from early deployment informed the development of Visibility AI, Auto-upgrade, and RCS-specific testing tools, giving marketers a more reliable way to test and grow RCS as they prepare for peak moments like Prime Day and Black Friday, Cyber Monday.
Helping Brands Get the Most Value out of RCS for Business
RCS is a core capability that brands expect to seamlessly enable and integrate with existing messaging experiences. Since first introducing RCS for Business in 2024, Attentive has been focused on three core principles to ensure brands can continue maximizing performance on their messaging programs:
Visibility AI: Make messages visible
Attentive’s iOS 26-optimized targeting layer determines whether a subscriber is more likely to engage with an RCS message or an existing SMS thread based on inbox visibility signals. This builds on Attentive’s broader approach to maximizing inbox visibility including innovations like its patented two-tap™ mobile technology, helping drive stronger overall program performance by ensuring messages land in the customer’s primary inbox, rather than being filtered to unknown senders.
Auto-upgrade: Make experiences consistent
While Visibility AI determines the best messaging path for each subscriber, Auto-upgrade helps maintain continuity over time by automatically converting SMS/MMS messages into their RCS equivalent. This helps brands avoid fragmented threads and deliver a more seamless transition as they introduce RCS.
Tailored Launch Support: Make adoption easy
Tailored launch support, built-in RCS A/B testing, and streamlined agent approvals helps brands adopt RCS for Business more efficiently. Backed by Attentive’s experience running real world RCS programs, brands can get an RCS agent live in just a few weeks while maintaining strong program performance.
“RCS creates real opportunity for brands, but it also changes how rollout has to work,” said Karine Terzibachi, Chief Business Officer at Attentive. “Brands don’t just need access to RCS for Business, they need a seamless way to adopt it while maintaining strong performance and consistent user experiences. We built Visibility AI and Auto-upgrade so marketers can understand what performs and scale with minimal effort.”
