Buy, Sell, or Hold the GOOGL Stock?

Alphabet GOOGL shares have returned 7.4% year to date (YTD), outperforming the Zacks Computer & Technology sector’s 4.1%. The company’s prospects are expected to benefit from its growing AI-powered search capabilities and significant investments in cloud computing. However, capacity constraints, despite the improving pace of server deployments and data center construction, are expected to hurt…


Buy, Sell, or Hold the GOOGL Stock?

Alphabet GOOGL shares have returned 7.4% year to date (YTD), outperforming the Zacks Computer & Technology sector’s 4.1%. The company’s prospects are expected to benefit from its growing AI-powered search capabilities and significant investments in cloud computing. However, capacity constraints, despite the improving pace of server deployments and data center construction, are expected to hurt Alphabet’s prospects in 2026. This, along with higher depreciation expenses and related data center operations costs, including energy, is expected to hurt profitability. Higher sales and marketing expenses are expected to keep the margins under pressure. So, what should investors do with GOOGL shares?

Alphabet is facing stiff competition in the cloud computing space from Microsoft MSFT and Amazon AMZN. According to Synergy Research Group’s fourth-quarter 2025 data, Amazon maintained a strong lead in the market, though Microsoft and Alphabet’s Google continued to achieve substantially higher growth rates. Amazon, Microsoft and Alphabet’s market share were roughly 28%, 21% and 14%, respectively. In the search domain, Google continues to dominate with a roughly 89.98% share, followed by Microsoft’s Bing, with a 5.01% share, per the latest data from StatCounter. In the consumer technology market, Alphabet continues to face stiff competition from Apple AAPL. 

Investor skepticism over GOOGL’s ability to monetize its AI-infused services, given the huge capital expenditure guidance, which is now pegged between $175 billion and $185 billion for 2026, has been a headwind. Most of this spending is marked for building AI and cloud infrastructure, including data centers, chips and servers for Gemini and cloud growth. Although Alphabet generates considerable cash flow ($164.71 billion on a trailing 12-month basis at the end of fourth-quarter 2025), this steep increase in capital expenditure is expected to squeeze free cash flow ($73.27 billion on a trailing 12-month basis at the end of fourth-quarter 2025).

GOOGL shares have outperformed peers, including Apple and Microsoft, year to date, but lag Amazon. Shares of Apple and Microsoft dropped 3.1% and 13.1%, respectively, while Amazon returned 8.2%.

Zacks Investment Research
Zacks Investment Research


Image Source: Zacks Investment Research

The Zacks Consensus Estimate for 2026 earnings is pegged at $11.53 per share, unchanged over the past 30 days, indicating 6.7% year-over-year growth. The consensus mark for 2026 revenues is pegged at $409.43 billion, indicating 19.4% year-over-year growth.

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