Buy, Sell, or Hold the Stock?

Alphabet GOOGL shares closed at $387.66 on Tuesday, near the 52-week high of $408.61 GOOGL shares hit on May 18. Year to date (YTD), the company’s shares have surged 23.9%, outperforming the Zacks Computer & Technology sector’s return of 16%. GOOGL’s prospects are benefiting from its growing AI-powered Search capabilities and significant investments in Cloud…


Buy, Sell, or Hold the Stock?

Alphabet GOOGL shares closed at $387.66 on Tuesday, near the 52-week high of $408.61 GOOGL shares hit on May 18. Year to date (YTD), the company’s shares have surged 23.9%, outperforming the Zacks Computer & Technology sector’s return of 16%. GOOGL’s prospects are benefiting from its growing AI-powered Search capabilities and significant investments in Cloud computing. 

However, capacity constraints, despite the improving pace of server deployments and data center construction, are expected to hurt Alphabet’s prospects in 2026. This, along with higher depreciation expenses and related data center operations costs, including energy, is expected to hurt profitability. Moreover, the Wiz acquisition is expected to have a low single-digit percentage point headwind to Google Cloud’s operating margin for the remainder of 2026. So, what should investors do with GOOGL shares?

GOOGL Suffers From Stiff Competition & Higher Capex

Alphabet is facing stiff competition in the cloud computing space from Microsoft MSFT and Amazon AMZN. According to Synergy Research Group’s first-quarter 2026 data, Amazon maintained a strong lead in the market, though Microsoft and Alphabet’s Google continued to achieve substantially higher growth rates. Amazon, Microsoft and Alphabet’s market share were roughly 28%, 21% and 14%, respectively. In the search domain, Google continues to dominate with a roughly 90.02% share, followed by Microsoft’s Bing, with a 5.14% share, per the latest data from StatCounter. In the consumer technology market, Alphabet continues to face stiff competition from Apple AAPL. 

Investor skepticism over GOOGL’s ability to monetize its AI-infused services, given the huge capital expenditure guidance, which is now pegged between $180 billion and $190 billion for 2026, has been a headwind. Most of this spending is marked for building AI and cloud infrastructure, including data centers, chips and servers for Gemini and cloud growth. Although Alphabet generates considerable cash flow ($174.4 billion on a trailing 12-month basis at the end of first-quarter 2026), this steep increase in capital expenditure is expected to squeeze free cash flow ($64.4 billion on a trailing 12-month basis at the end of first-quarter 2026). GOOGL expects 2027 capital expenditure to significantly increase compared to 2026.

GOOGL shares have outperformed peers, including Amazon, Apple and Microsoft, YTD. Shares of Apple and Amazon have returned 10% and 12.4%, respectively, while Microsoft has dropped 13.8%.

GOOGL Stock’s Price Performance

 

Zacks Investment Research
Zacks Investment Research


Image Source: Zacks Investment Research

Source link