Cathie Wood Keeps Buying Netflix Stock. Should You?

One of the things I like best about Ark Invest’s Cathie Wood and her investment style is her embrace of disruptive technology. Companies that are at the forefront of changing how we do basic tasks or how we think about things make interesting investments because if they strike gold, the resulting returns can be huge.…


Cathie Wood Keeps Buying Netflix Stock. Should You?

One of the things I like best about Ark Invest’s Cathie Wood and her investment style is her embrace of disruptive technology. Companies that are at the forefront of changing how we do basic tasks or how we think about things make interesting investments because if they strike gold, the resulting returns can be huge. She built an entire exchange-traded fund (ETF) around the idea—the ARK Innovation ETF (ARKK), which holds U.S.-listed companies that are “focused on disruptive innovation.”

So it’s no surprise that Netflix (NFLX) is a stock that often moves in and out of Wood’s portfolios. The streaming company completely revolutionized how we watch television by first taking on Blockbuster and other brick-and-mortar video store rental businesses by offering DVD rental by mail. It then advanced to a streaming service so people can take in content any time they want and introduced convenient apps so you can watch on your TV, tablet, computer, or phone. It was one of the first that successfully offered critically acclaimed original programming and, more recently, has evolved into a place to watch live sports.

Wood turned her attention back to Netflix recently, buying about 26,000 shares valued at $2.5 million through another of her ETFs, the Ark Next Generation Internet ETF (ARKW). The purchase follows a $7 million buy in January.

The purchase is also interesting in the timing—Wood bought shares on April 16, which is the same day that Netflix stock dropped following an earnings report that investors found disappointing. Netflix dropped 10% following its first-quarter earnings report as the company projected slower growth in the coming months.

Should investors follow Wood’s lead? Or is the slowing growth an indication that Netflix stock is ready to take a breather?

Netflix, which is headquartered in Los Gatos, California, is a leading streaming service, maintaining a dominant market position even as other services from Apple (AAPL), Amazon (AMZN), Paramount Skydance (PSKY), and Walt Disney (DIS) entered the mix. Netflix today has a market capitalization of nearly $400 billion.

Shares have been a disappointment in recent weeks, however, with a drop throughout the first part of the year pushing Netflix shares to a 5% loss—a return that’s worse than all of its more diversified competitors.

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