This article first appeared on GuruFocus.
Google (GOOG, Financials) is making Fitbit Air a little easier for health-focused shoppers to buy.
The company said the $100 screen-free fitness tracker is now eligible for purchase through HSA and FSA accounts in the U.S. That means qualified customers can use pre-tax healthcare dollars instead of paying fully out of pocket.
It is a small update, but it helps Google position Fitbit Air as more than a fitness gadget. The device is meant for people who want simple health and wellness tracking without paying for a full smartwatch.
For Google, the move fits into a broader push to keep Fitbit relevant in a crowded wearables market led by Apple and other device makers. It also gives the company another way to connect its hardware, health data and wellness tools.
For investors, this is not a major revenue catalyst by itself. But it shows Google is still looking for practical ways to grow its digital health ecosystem and reach more everyday consumers.
