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Logan Paul says his 66-million-year-old Triceratops skull is one of the greatest investments he’s ever made.
In a recent episode of the Iced Coffee Hour podcast (1), the influencer and pro wrestler said dinosaurs are “one of the best asset classes to invest in.”
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“Over the next 20 years, I do think a dinosaur is going to outperform the stock market,” Paul told co-hosts Graham Stephan and Jack Selby.
He bought his prized Triceratops skull for $500,000 three years ago and believes it’s doubled in value to $1 million.
This month, Singapore-based crypto investor and art collector Chaw Wei Yang, 26, sold another Triceratops — a more complete skeleton he bought a couple of years ago — for $5.5 million.
“Of all the alternative assets I grew up seeing — wine, art, cars — I think dinosaurs are the most untapped, investment-wise,” Yang told (2) CNN.
Dinosaur fossils certainly stand out as a pretty extreme asset class, befitting a WWE wrestler. Here’s a look at whether they’re a good one.
Betting big on bones
As CNN reports (3), dinosaur fossils are fetching millions of dollars at auction:
October 2020. “Stan,” one of the most complete Tyrannosaurus rex skeletons in the world, sold for $31.8 million to the Abu Dhabi Department of Culture and Tourism. It was a record-setting price.
July 2024. Billionaire Kenneth C. Griffin, CEO of Catalyst, shelled out (4) $44.6 million to buy (5) “Apex,” a Stegosaurus skeleton, setting a new world record. He has since loaned (6) the specimen to the American Museum of Natural History for four years.
July 2025. A rare Ceratosaurus fossil sold for $30.5 million in a bidding war.
But do they beat out equities as a way to build wealth?
Iced Coffee Hour co-host Graham Stephan asked Paul — who owns zero stocks — why he’d invest millions in fossils and not the stock market.
Paul responded that it was all about the intrinsic value of “the coolest piece of art” and a sense of awe, admiring dinosaurs as “the greatest species to ever roam the Earth.”
“To get to own a piece of that and let myself be inspired and count my blessings every day and like look up at the sky and realize my humanity,” he said. “Like, bro, Nvidia stock can’t make me do that.”
He also admires Griffin’s decision to loan out his Stegasaurus to the American Museum of Natural History, as he says having it in a private collection would be “a bit of a shame.”
“I have this Triceratops skull, right?” Paul said. “And like I’m like, yo, maybe it should be in a museum.”
Not that he doesn’t see business opportunities in the field — literally.
Paul has taken part in dinosaur excavations. He told the Iced Coffee Hour hosts that he believes there should be a way to excavate fossils more efficiently.
“Sticking your knife in the ground and twisting it just to find teeth for eight hours a day is not a viable way to optimize the extraction of fossils from the earth,” he said.
Read More: Robert Kiyosaki warned of a ‘Greater Depression’ — with millions of Americans going poor. Was he right?
Safer alternatives
Paul suggested that if you don’t have $1 million to drop on a dinosaur, you can still snag a T. rex tooth for $50,000.
But spending even $50,000 on a dinosaur tooth is a lot of money for average investors, and may not be the safest way to stash your cash. And there’s no guarantee that it will increase in value.
They may not have been around as long as dinosaurs, but other alternative assets might boost your portfolio over time.
Invest in gold
It’s not just fossils that can turn a profit after being dug up from the ground.
Gold has long since proven its worth as a reliable hedge during unstable times.
And since gold’s value isn’t tied to a single currency or economy, its price has historically gone up during periods of economic turmoil. The past year of instability has seen gold’s value rise more than 41%.
One way to invest in gold that can also provide significant tax advantages is to open a gold IRA with Goldco, which allows you to invest in physical gold and silver.
With a minimum purchase of $10,000, Goldco offers free shipping and access to a library of retirement resources. Plus, the company will match up to 10% of qualified purchases in free silver.
Download your free gold and silver information guide today to learn more.
Add real estate to the mix
Real estate is another alternative asset class that can help build your wealth. But if you don’t have millions to spend on a single property, you might consider opting for crowdfunding platforms that can allow you to invest in real estate with as little as $100.
Backed by world-class investors, including Jeff Bezos, Arrived allows you to invest in shares of vacation and rental properties, earning a passive income stream without the extra work that comes with being a landlord of your own rental property.
To get started, simply browse through their selection of vetted properties, each picked for their potential appreciation and income generation. Once you choose a property, you can start investing and potentially earning quarterly dividends.
Even better, for a limited time, when you open an account and add $1,000 or more, Arrived will credit your account with a 1% match.
And if multifamily and industrial investments are interesting to you, Lightstone DIRECT can help you break into this market.
Accredited investors can now tap into this opportunity through platforms such as Lightstone DIRECT, which gives accredited investors access to single-asset multifamily and industrial deals.
Lightstone DIRECT’s direct-to-investor model ensures a high degree of alignment between individual investors and a vertically-integrated, institutional owner-operator — a sophisticated and streamlined option for individual investors looking to diversify into private-market real estate.
With Lightstone DIRECT, accredited individuals can access the same multifamily and industrial assets Lightstone pursues with its own capital, with minimum investments starting at $100,000.
Consider a finer alternative
Logan Paul’s investing playbook might raise a few eyebrows, but among the ultra-wealthy, one strategy is almost universal: diversification. And modern diversification strategies are increasingly focused on a unique alternative asset.
In fact, high-net-worth individuals are adding more and more of this kind of alternative asset to their portfolios, jumping to 20% in 2025 — up from 15% the year before. Those with assets of over $50 million saw a more significant leap, up to 28% (7).
The asset in question? Post-war and contemporary art.
It may sound surprising, but more than 70,000 investors have followed suit since 2019. But while you might think buying a Picasso is not realistic, there is a way to take advantage of this diversification strategy at any income level.
Masterworks can help you own fractional shares of works by Banksy, Basquiat, Picasso and more.
Masterworks has sold 27 artworks so far, yielding net annualized returns like 14.6%, 17.6%, and 17.8%.*
And Moneywise readers can get priority access to diversify with art: Skip the waitlist here.
*Past performance is not indicative of future returns. Investing involves risk. See important Regulation A disclosures at Masterworks.com/cd.
— With files from Laura Boast
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Article sources
We rely only on vetted sources and credible third-party reporting. For details, see our ethics and guidelines.
YouTube(1); CNN(2),(3),(5); CNBC(4); Griffin Catalyst(6); The Art Basel & UBS (7)
This article provides information only and should not be construed as advice. It is provided without warranty of any kind.