Shell plc (NYSE:SHEL) is a global group of energy and petrochemical companies with a presence in over 70 countries. The stock has delivered gains of over 23% since the beginning of 2026 and even hit its all-time high earlier in March, driven primarily by soaring oil prices and solid earnings amid supply disruptions in the Middle East.
Following a slight pullback over the last few months, Shell has started to regain momentum, and Morgan Stanley expects the rally to continue. On September 3, the investment bank upgraded SHEL from ‘Equal Weight’ to ‘Overweight’, while also raising its price target from $81.60 to $101.30. The target boost implies an upside of 9% from the current levels and even exceeds Shell’s previous record high of almost $95 per share achieved earlier this year.
Morgan Stanley noted that the concerns surrounding Shell’s long-term resource longevity have now eased, with the company now positioned to sustain production growth through 2030 and stabilize output thereafter. The analyst firm believes that while the stock has been weighed down due to its dividend policy, there is now “potential for a significant acceleration. As a result, Morgan Stanley promoted SHEL to top-pick status.
Shell’s Resource Base Gets a Major Boost:
Shell completed the acquisition of ARC Resources earlier this month, addressing the resource-depletion concerns that have weighed down its valuation. The $16.4 billion deal has significantly expanded the energy giant’s gas reserves and will boost its production by 370,000 boed. Additionally, the strategic move expands Shell’s exposure to the North American gas market and bolsters its position in a region that is emerging as a key player in the global LNG supply.
Shell’s recent upstream investments provide further support to Morgan Stanley’s bullish thesis. The company announced earlier this month that it had agreed to acquire a 30% interest in BP’s Conifer exploration prospect in the US Gulf, and a 50% stake in the Tupinamba exploration โblock in Brazil’s Santos Basin. Additionally, it also recently signed a preliminary agreement for the acquisition of production โrights over Ghana’s South Deepwater Tano Cape Three Points โoil and gas block.
Shell’s solid recent performance also adds to its appeal. The company beat top-line and bottom-line estimates in the second quarter and more than doubled its net profit compared to last year. Moreover, it delivered around $700 million of structural cost reductions in the first half of 2026, taking its total cost savings to $5.8 billion since 2022 and significantly contributing to its earnings and cash flows.