Elon Musk built SpaceX into a rocket empire and Starlink into a global network, but his AI ambitions may now be dragging both down. What happens when a billionaire who hates losing refuses to stop betting on a hand that…
For several months, Elon Musk’s xAI seemed to be falling behind OpenAI, Anthropic, Google’s Gemini, and the tier of AI companies just below them. Industry experts have recently reported that Musk’s Grok is well behind Claude, GPT, and Gemini in adoption. One metric people use is Apple App Store downloads. ChatGPT, Gemini, and Claude are among the top 25. Grok isn’t on the list at all.
In the enterprise software business, xAI is rarely, if ever, listed as a winner in the race to do business with huge enterprises. Even SpaceX (NASDAQ: SPCX | SPCX Price Prediction) CEO Elon Musk has admitted that, while Grok has not lost the race, it is running well behind. He recently said, “SpaceXAI’s Grok Has Fallen Behind Competitors.” He added, “I’m not used to losing.”
The Grok failure does several things. Among them is that it takes one horse out of the race for AI leadership. It is already a crowded market. And it is marked by investments into the billions of dollars to build AI data centers. Mega-tech companies like Microsoft (NASDAQ: MSFT) have started to run low on cash and have turned to financial companies for assistance. BlackRock, for example, said it would put $4.9 billion into a Meta (NASDAQ: META) data center.
Musk’s problem, from the standpoint of SpaceX shareholders, is that he won’t give up. In the most recent quarter, SpaceX put $15.8 billion into AI projects. Musk said that was only a beginning. “We are building AI compute capacity at scale faster than anyone else.” Given that his primary competitors are investing hundreds of billions of dollars, SpaceX is putting its balance sheet at risk, even if Musk gets financial partners to pay some of the bills.
SpaceX’s rocket business and its Starlink division seem like industry leaders and home runs. However, SpaceX shares collapsed in mid-August. They have made a comeback but have traded flat since mid-August. Very likely, the gravity that pulls them down is Musk’s AI dream, which is almost certainly a failure.
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