This strategic move merges Google-pioneered expert methodologies with the Apollo technology stack.
WASHINGTON, May 18, 2026–(BUSINESS WIRE)–Team Velocity, the automotive industry’s leading integrated customer experience platform provider, today announced the acquisition of Foundation Direct, a digital agency founded by former Google automotive executives. Team Velocity’s Apollo technology has been leveraged by Foundation Direct for many years, marking the acquisition as a natural evolution of a notable partnership. The move strengthens Team Velocity’s position as a market leader while enhancing its ability to help dealerships drive measurable growth in an increasingly complex digital landscape.
Foundation Data, the analytics company powering the NCM Digital Performance Composite, will continue operating independently following the transaction. The company standardizes dealership data to power benchmarking and AI applications across the automotive industry while preserving the objective measurement dealers and partners rely on.
Elite Strategy Meets Best-in-Class Technology
While Team Velocity has long delivered industry-leading performance through the Apollo platform and its automated advertising solutions, the acquisition adds a new layer of high-touch strategic expertise designed for dealers seeking more advanced digital advertising execution and consultation.
Together, the companies will provide dealers with a more connected approach to digital advertising by unifying campaign strategy, audience activation, website experience, and attribution within a single ecosystem.
Key benefits include:
Pioneer-Led Strategy: Clients gain access to methodologies developed by former Google automotive executives with deep expertise in search, social, and performance marketing.
Operational Synergy: Foundation Direct will maintain its existing client base while simultaneously serving as the strategic performance engine behind Team Velocity’s digital advertising offerings.
Enhanced Performance: The integration focuses on complex attribution models and sophisticated platform execution to maximize Return on Ad Spend (ROAS) and sales attribution.
“At Team Velocity, we don’t just build software; we build competitive advantages,” said David Boice, CEO of Team Velocity. “By bringing Foundation Direct into the fold, we are combining elite digital strategy with the power of the Apollo platform. We’ve admired their approach for years, and together, we are providing a ‘concierge-level’ digital strategy that the industry has been demanding.”
